Comprehensive data compiled from extensive research on zero-party data collection methods, consumer behavior, and marketing performance metrics in the privacy-first era Key Takeaways Massive opportunity gap exists – 250% year-over-year growth in zero-party data...
Comprehensive data compiled from extensive research on Baby Boomer automotive purchasing behaviors, media consumption, and marketing preferences Key Takeaways Boomers dominate automotive purchasing despite smaller population share – Representing 28.3% of new...
Comprehensive data compiled from extensive research across consumer surveys, automotive industry reports, and emerging mobility technology trends Key Takeaways Trust remains low but growing – Only 13% of U.S. drivers trust self-driving vehicles in 2025, up from...
Comprehensive data compiled from extensive research across hybrid electric vehicle marketing channels, consumer behavior trends, and digital advertising performance metrics Key Takeaways Hybrid market momentum is accelerating dramatically – Hybrid sales surged...
Comprehensive data compiled from extensive research on millennial auto financing behaviors, lender preferences, and digital engagement patterns Key Takeaways Millennials dominate auto lending with 33.9% of new loan balances – Despite economic challenges,...
Comprehensive data compiled from extensive research on Gen Z automotive preferences, digital behaviors, and purchasing patterns in 2025 Key Takeaways Gen Z is driving more than ever – 66% use private vehicles weekly or more in 2025, up from 62% in 2024, defying...
