Comprehensive data on the transformative impact of connected TV and streaming video advertising in the automotive sector Key Takeaways Historic shift from linear to streaming TV – Streaming captured 38.7% of total TV viewing in July 2023, surpassing combined...
Data-driven insights revealing the $47.4 billion opportunity in automotive conquest marketing and the strategies delivering 7.9x to 44x returns Key Takeaways Automotive buyers represent conquest opportunities – With brand loyalty at 52.6%, nearly half of all...
Comprehensive data compiled from extensive research on automotive data privacy challenges, consumer trust erosion, and strategic solutions for compliant marketing Key Takeaways Complete industry privacy failure revealed – 25 major car brands earned “Privacy Not...
Comprehensive data on automotive inventory management, fleet optimization, and workforce retention strategies that drive dealership profitability Key Takeaways Inventory turnover gap creates massive opportunity – The gold standard inventory turnover ratio of 12 (every...
Comprehensive data revealing critical gaps, opportunities, and solutions in automotive dealership data management Key Takeaways Dealers recognize data’s potential but lack confidence in execution – While 80% agree data can maximize profits, only 26% are...
