Comprehensive data on automotive conquest marketing performance, brand loyalty trends, and ROI metrics for dealership growth strategies Key Takeaways Nearly half the market is available for conquest – With automotive brand loyalty at 52.6% in 2024, 47.4% of buyers...
Comprehensive data compiled from extensive research on marketing attribution methodologies, sales tracking effectiveness, and performance optimization across industries Key Takeaways Sales matchback attribution addresses a critical industry crisis – 92% of vehicle...
Entity-based Generative Engine Optimization (GEO) has revolutionized how local businesses achieve visibility in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. While traditional SEO focuses on keywords, GEO optimizes for entities—people,...
Low engagement with AI-generated video content isn’t just frustrating—it’s becoming the industry norm as zero-click search dominates with a 58-60% rate and AI Overviews appear in up to 55% of all queries globally. The solution lies not in creating more...
In today’s mobile-first world, “near me” searches have become the primary way consumers discover local businesses. With 76% of consumers searching before visiting a store and mobile searches leading to store visits within 24 hours, closing visibility...
With AI-powered search transforming how car buyers research vehicles, dealerships face a critical challenge: remaining visible when consumers ask ChatGPT, Gemini, or Perplexity for vehicle recommendations. The solution lies in specialized AEO (Answer Engine...
