Comprehensive data compiled from extensive research on automotive video marketing effectiveness, ROI metrics, and emerging advertising technologies Key Takeaways Video dominates the car-buying journey – With 92% of auto shoppers researching vehicles online and...
Comprehensive data compiled from extensive research on mobile marketing’s transformative impact on automotive sales Key Takeaways Mobile dominates the auto buying journey – With 33% of research time spent on mobile devices and 60% of consumers willing to...
Comprehensive data compiled from extensive research on digital-first automotive retail and consumer purchasing behavior Key Takeaways The digital research revolution is complete, but local matters more than ever – 92% research online, but most still prefer local...
Comprehensive data compiled from extensive research on automotive digital advertising performance and ROI metrics Key Takeaways Digital dominance delivers unprecedented results — The automotive industry leads all sectors with 73% of advertising budgets allocated to...
Comprehensive data compiled from extensive research on automotive digital marketing and SEO performance Key Takeaways Digital dominance is no longer optional — With 92% of car buyers researching online but less than 1% of dealership websites passing Core Web Vitals,...
Comprehensive data compiled from extensive research on automotive digital advertising performance Key Takeaways Digital advertising dominance continues – 73% of dealer budgets now go to digital channels, with email campaigns generating $20-30 returns per dollar...
