Omni-Channel Marketing: Three Steps to Beat the Competition
The Keys to media efficiency and a solid omnichannel strategy are buyer attention, buyer recall and reinforcing buyer behavior.
How To Increase Sales Without Increasing Spend
The answer lies in deftly applying fundamental advertising that includes frequency, data, options, and technology.
Gotta Catch ‘Em All
According to a recent study, eMarketer predicts that US adults spend an estimated 2 hours and 51 minutes on mobile devices every day.
Don’t Miss The Mark On Serious Mobile Shoppers
In a recent study conducted by the automotive website Edmunds.com, it was found that mobile users are, indeed, serious shoppers.
Flash-No-More: Chrome to stop auto-playing Flash ads
Not converting ads from Flash to the recommended HTML5 would result in ads either not viewed at all, or viewed at a sub-optimal level.
Will Windows 10 Ramp Up Bing Ads?
Microsoft’s recent release of Windows 10 could be a big win for Bing, according to Bing Ads General Manager, David Pann.