Lead the Way: Handling In-Market Leads Like A Pro
While competition is fierce between dealers to earn that coveted sale, a surprising number of in-market leads are slipping through the cracks.
Movin On Up: July SAAR Is Positive
Strive to exceed your current dealership goals (keeping these projections in mind). Update your marketing strategy to reel in reluctant customers or those with loyalty to a competitor.
On the Phone, Not off the Hook
The good news is, auto dealers are getting a lot of phone calls in 2014. The bad news? They don’t always know how to answer them.