Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.
72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.
Not converting ads from Flash to the recommended HTML5 would result in ads either not viewed at all, or viewed at a sub-optimal level.
Though millennials aren’t as into car ownership as their parents, they bought more vehicles than the oft-compared Gen Xers this year, which has car dealers clamoring to figure out what makes them tick.
With mobile banner and pre-roll ads trumping the conversation, it’s easy for mobile search to get lost in the fray.