BMW Dealer in Southern California
Registered Showroom Visits® (RSV)
Demand Local® partnered with a single rooftop BMW dealer in Southern California to influence showroom visits from competing luxury auto retailers in their PMA.
We Geo-Conquested and Geo-Retargeted a total of 12 competing dealers: BMW, Audi, Lexus, Infiniti, Acura, and Mercedes Benz.
We ran 320×50 and 300×250 dynamic banners where the 320×50 accounted for 87% of the total RSVs.