Ford DealerRegistered Showroom Visits® (RSV)
Demand Local® partnered with a single rooftop Ford dealer to influence showroom visits from the Spanish speaking in market auto shoppers in their DMA.
The dealer displayed Spanish messaging on mobile sites and apps that indexed highly with Spanish speaking consumers. We ran 320×50 and 300×250 dynamic banners with both offer specific and general branding messaging.
The general branding message accounted for 65% of the total Registered Showroom Visits® while the 320×50 accounted for 92% of the total RSVs.