Napa, CA., Oct. 11, 2021 – Digital advertising in the QSR industry is highly competitive and can be a complicated landscape to navigate. Demand Local, Inc., a leading provider of cutting-edge digital marketing solutions for QSR, today announced an integration partnership with Olo Inc. (NYSE: OLO). Demand Local has built digital marketing solutions from the ground up for the QSR industry and has seen tremendous success working with some of the nation’s largest QSR chains. Olo is a leading on-demand commerce platform powering the restaurant industry’s digital transformation.
The challenges surrounding delivery services and the associated fees have come to the forefront, as restaurants and third-party vendors alike try to find the perfect balance between cost, delivery time, and quality of service. Some rely on ordering and delivery infrastructure provided by third-party delivery apps, but the associated transactional fees incentivize many restaurants to retain and manage their own online ordering system.
Olo offers a well-established direct digital ordering SaaS platform for restaurants, an integrated on-demand delivery network, and a powerful enterprise-grade ordering engine that orchestrates every operation from ordering to delivery. With Olo, restaurants are empowered to operate and manage their own delivery system.
With Demand Local’s partnership, restaurants using the Olo platform can now take advantage of a full suite of digital advertising services to increase sales by delivering relevant ads tailored specifically for each restaurant’s audiences – allowing greater control over marketing strategies to drive more direct orders. This partnership represents an innovative step forward for both businesses, as they address the needs of the QSR industry.
“We are so excited about the future of this partnership,” said Mike Machado, Demand Local’s CRO and Co-Founder, “By virtually connecting Olo’s clients with Demand Local’s digital marketing solutions, we are confident that it will lead to a step-change in how restaurants market themselves.”
About Demand Local:
Demand Local was founded by Ray Bhatia and Mike Machado in 2008 with a vision to unleash the full potential of Digital Marketing using technology. Demand Local delivers digital marketing solutions focusing on KPI’s like Return On Ad Spend (ROAS) and online orders in the QSR industry.
About Olo:
Olo is a leading on-demand commerce platform powering the restaurant industry’s digital transformation. Millions of orders per day run on Olo’s enterprise SaaS engine, enabling brands to maximize the convergence of digital and brick-and-mortar operations. The Olo platform provides the infrastructure to capture demand and manage consumer orders from every channel. With integrations to over 100 technology partners, Olo customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. Over 400 restaurant brands use Olo to grow digital sales, maximize profitability, and preserve direct consumer relationships. Learn more at olo.com.
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