Demand Local https://www.demandlocal.com/blog/author/demand-local/ Mobile, Search, and Video for Automotive Tue, 22 Jul 2025 00:09:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.demandlocal.com/wp-content/uploads/2024/11/cropped-DL-Logo-512x512-1-32x32.png Demand Local https://www.demandlocal.com/blog/author/demand-local/ 32 32 Demand Local and Olo Announce Integration Partnership Enabling Restaurants with Direct Access to Premium Digital Marketing Solutions https://www.demandlocal.com/blog/demand-local-and-olo-announce-integration-partnership-enabling-restaurants-with-direct-access-to-premium-digital-marketing-solutions/ Mon, 11 Oct 2021 18:03:54 +0000 https://www.demandlocal.com/?p=7643 Napa, CA., Oct. 11, 2021 – Digital advertising in the QSR industry is highly competitive and can be a complicated landscape to navigate. Demand Local, Inc., a leading provider of cutting-edge digital marketing solutions for QSR, today announced an integration partnership with Olo Inc. (NYSE: OLO). Demand Local has built digital marketing solutions from the […]

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]]> Unleash the full potential of customer-data for Dealerships https://www.demandlocal.com/blog/unleash-the-full-potential-of-customer-data-for-dealerships/ Mon, 27 Sep 2021 11:55:38 +0000 https://www.demandlocal.com/?p=7599 The post Unleash the full potential of customer-data for Dealerships appeared first on Demand Local, Inc..

]]> Improving Efficiency and Conversion with Dynamic Inventory Display Advertising https://www.demandlocal.com/blog/improving-efficiency-and-conversion-with-dynamic-inventory-display-advertising/ Mon, 23 Aug 2021 12:24:20 +0000 https://www.demandlocal.com/?p=7543 The post Improving Efficiency and Conversion with Dynamic Inventory Display Advertising appeared first on Demand Local, Inc..

]]> Benefits of Dynamic Creative Optimizations https://www.demandlocal.com/blog/benefits-of-dynamic-creative-optimization/ Mon, 26 Jul 2021 12:30:00 +0000 https://www.demandlocal.com/?p=7515 When it comes to engaging customers online, businesses obviously want to find the most effective way to promote their products to those most likely to be interested in their service offerings.  One study by Salesforce found that 59 percent of customers have the expectation that brands will customize ads for them, and more than three-quarters […]

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]]> Challenges in Traditional Display Advertising https://www.demandlocal.com/blog/challenges-in-traditional-display-advertising/ Mon, 12 Jul 2021 12:30:56 +0000 https://www.demandlocal.com/?p=7503 It’s no secret that the performance of standard display advertising tactics have been declining over the years.

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]]> Game-Changing Tips: Why Now Is the Right Time for Dealers to Rework Their Messaging https://www.demandlocal.com/blog/game-changing-tips-why-now-is-the-right-time-for-dealers-to-rework-their-messaging/ Mon, 21 Jun 2021 11:15:56 +0000 https://www.demandlocal.com/?p=7499 There’s no debating the biggest challenge for dealers right now. All over the country, dealers are asking themselves how they can adjust marketing to bring in more revenue and entice car-buyers. The good news is that the inventory dealers do have (or could acquire) will be all the more coveted by buyers this summer. And […]

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]]> How Auto Dealers Can Adjust Marketing Strategies When Inventory Is Low https://www.demandlocal.com/blog/how-auto-dealers-can-adjust-marketing-strategies-when-inventory-is-low/ Tue, 01 Jun 2021 11:37:08 +0000 https://www.demandlocal.com/?p=7352 There’s no denying the shortage in inventory these days. Between the global chip supply shortage affecting new cars getting manufactured, and the fiery hot used car market spiking up prices, many dealers are working with a mere fraction of what they’re used to. The good news is that buyers are still motivated to close the […]

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]]> What should be in your marketing reporting? https://www.demandlocal.com/blog/what-should-be-in-your-marketing-reporting/ Mon, 17 May 2021 13:30:23 +0000 https://www.demandlocal.com/?p=7347 With the right set of reporting, you can effectively influence campaigns toward positive growth.

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]]> Lower-Funnel Marketing for Lead Generation https://www.demandlocal.com/blog/lower-funnel-marketing-for-lead-generation/ Mon, 03 May 2021 12:30:22 +0000 https://www.demandlocal.com/?p=7329 The lower-funnel is the result of all your marketing efforts, the fruits of your labor. This is where the warmest set of leads reside. They are very close to purchase and are on the verge of converting, but they are also being targeted by your competitors. Obviously, the main aim of generating traffic and leads […]

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]]> Geofencing & Retargeting strategies to nurture mid-funnel audience https://www.demandlocal.com/blog/geofencing-retargeting-strategies-to-nurture-mid-funnel-audience/ Mon, 19 Apr 2021 18:07:49 +0000 https://www.demandlocal.com/?p=7281 The mid-funnel is often the most neglected phase in the marketing funnel.

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]]> An effective approach to attracting high-intent car-buyers in your locality https://www.demandlocal.com/blog/an-effective-approach-to-attracting-high-intent-car-buyers-in-your-locality/ Mon, 05 Apr 2021 18:25:04 +0000 https://www.demandlocal.com/?p=7269 Whether it's an automotive agency or a dealership that runs SEM in-house, owners have to nail local targeting with better search tactics.

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]]> Why take a full-funnel approach for automotive marketing? https://www.demandlocal.com/blog/why-take-a-full-funnel-approach-for-automotive-marketing/ Mon, 22 Mar 2021 22:02:29 +0000 https://www.demandlocal.com/?p=7263 Exploring a full-funnel strategy across different channels allows you to reach your customers using multiple touchpoints.

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]]> A Look at the Modern Car Buyer’s Journey: Start to Finish https://www.demandlocal.com/blog/a-look-at-the-car-buyers-journey-start-to-finish/ Mon, 08 Mar 2021 23:36:43 +0000 https://www.demandlocal.com/?p=7211 Driving sales starts with knowing your customer and what they’re looking for. No matter who you’re marketing to, there are some commonalities that apply to nearly every buyer.

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]]> iOS 14.5 Update – What you need to know https://www.demandlocal.com/blog/ios-14-5-update-what-you-need-to-know/ Mon, 22 Feb 2021 21:28:13 +0000 https://www.demandlocal.com/?p=7168 Apple’s iOS14 update is a lot to unpack with quite a few unknowns. Currently, there are more than 100 million iPhones in the United States, which means iOS accounts for about 52 percent of all smartphone operating system’s market share. We’ve all been hearing a lot about the much anticipated iOS 14.5 update that’s coming […]

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]]> How a Multiple Rooftop Auto Group took advantage of Facebook Dynamic with Leads https://www.demandlocal.com/blog/how-a-multiple-rooftop-auto-group-took-advantage-of-facebook-dynamic-with-leads/ Tue, 09 Feb 2021 00:03:20 +0000 https://www.demandlocal.com/?p=7162 Marketers love buzzwords, and the new one on the street is Facebook Dynamics Ads for automotive dealers.

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]]> Better Growth Strategies for Automotive Agencies https://www.demandlocal.com/blog/better-growth-strategies-for-automotive-agencies/ Wed, 13 Jan 2021 00:10:27 +0000 https://www.demandlocal.com/?p=7141 Blending together the right strategy — through messaging, content, social media, omnichannel presence, upselling — will have everything to do with how your clients perceive you.

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]]> Want to step-up your Automotive Lead Generation Strategy? You need to read this first https://www.demandlocal.com/blog/want-to-step-up-your-automotive-lead-generation-strategy-you-need-to-read-this-first/ Mon, 16 Nov 2020 21:23:20 +0000 https://www.demandlocal.com/?p=7070 Lead generation for automotive has long been an imprecise science, a frustrating fact that many dealerships have simply learned to live with.

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]]> Getting Started with Amazon Advertising https://www.demandlocal.com/blog/getting-started-with-amazon-advertising-a-beginners-guide-to-the-next-big-advertising-wave/ Mon, 12 Oct 2020 19:08:34 +0000 https://www.demandlocal.com/?p=7039 The consistent growth of Amazon's Ad revenue in recent years is a clear indicator that Amazon Advertising is poised to become a dominant player in the digital marketing industry which is now duopolised by Google and Facebook.

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]]> Digital Marketing Strategies for QSR Success https://www.demandlocal.com/blog/digital-marketing-strategies-for-qsr-success/ Wed, 16 Sep 2020 19:47:37 +0000 https://www.demandlocal.com/?p=6998 QSR marketing needs to be ready with digital strategies to speak to customers across various devices. We'll look at the proven strategies you can use to increase your conversions no matter where you are.

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]]> The Privacy and Personalization Paradox https://www.demandlocal.com/blog/privacy-personalization-paradox/ Mon, 27 Jul 2020 20:25:46 +0000 https://www.demandlocal.com/?p=6873 Modern technology has created a problematic paradox for marketers today. Customers want personalized experiences, but they also want their data to be kept under wraps.

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]]> Facebook Dynamic Ads for RV Dealerships https://www.demandlocal.com/blog/facebook-dynamic-for-rv-dealerships/ Mon, 13 Jul 2020 20:56:59 +0000 https://www.demandlocal.com/?p=6859 Amazon has seen the future of CTV, which explains why they’ve made such an aggressive push to gain a foothold.

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]]> Common mistakes to avoid in Geofencing Marketing https://www.demandlocal.com/blog/common-mistakes-to-avoid-in-geofencing-marketing/ Mon, 16 Mar 2020 22:29:39 +0000 https://www.demandlocal.com/?p=6222 8 common Geofencing errors that cause businesses to diminish the positive impact of their ads.

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]]> Geofencing Marketing with the highest accuracy and precision https://www.demandlocal.com/blog/geofencing-marketing-with-the-highest-accuracy-and-precision/ Tue, 03 Mar 2020 00:11:55 +0000 https://www.demandlocal.com/?p=6174 Location data sources determine the accuracy and precision of Geofencing.

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]]> What is Addressable Geofencing and How does it work? https://www.demandlocal.com/blog/addressable-geofencing/ Tue, 18 Feb 2020 00:44:43 +0000 https://www.demandlocal.com/?p=6169 Using addressable geofencing, you can target individual homes of those most likely to purchase.

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]]> Finding the right Geofencing Partner https://www.demandlocal.com/blog/finding-the-right-geofencing-vendor-for-your-business/ Mon, 03 Feb 2020 23:44:57 +0000 https://www.demandlocal.com/?p=6149 Geofencing is a way to stand out for your competition and exploit marketing channels they may be ignoring.

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]]> Ethics in Geofencing: Post GDPR & CCPA https://www.demandlocal.com/blog/ethics-in-geofencing/ Mon, 13 Jan 2020 19:13:35 +0000 https://www.demandlocal.com/?p=6025 Consumers are becoming more aware of privacy concerns when it comes to how companies handle their data.

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]]> Certain Verticals benefit more from Geofencing https://www.demandlocal.com/blog/why-certain-verticals-benefit-more-from-geofencing-marketing-than-others/ Fri, 03 Jan 2020 18:55:54 +0000 https://www.demandlocal.com/?p=5987 Geofencing Marketing a powerful tool for businesses. However, there are some verticals that will benefit more than others.

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]]> 7 Reasons Why Mobile Geo Conquesting Marketing Works https://www.demandlocal.com/blog/7-reasons-why-you-should-start-mobile-geo-conquesting-marketing-works/ Thu, 12 Dec 2019 16:18:47 +0000 https://www.demandlocal.com/?p=5791 Geo Conquesting allows you to attract customers' on your competitors' locations to your business.

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]]> Future of Connected TV Advertising: What’s in it for 2020? https://www.demandlocal.com/blog/future-of-connected-tv-advertising/ Mon, 18 Nov 2019 16:59:39 +0000 https://www.demandlocal.com/?p=5300 There's no doubt that Connected TV in the future will be even deeper and richer immersive experience.

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]]> Challenges and Opportunities in CTV for Marketers https://www.demandlocal.com/blog/challenges-and-opportunities-in-ctv/ Fri, 01 Nov 2019 13:30:22 +0000 https://www.demandlocal.com/?p=5045 Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.

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]]> What You Need to Know About Measuring Success in CTV https://www.demandlocal.com/blog/what-you-need-to-know-about-measuring-success-in-ctv/ Sun, 13 Oct 2019 21:51:18 +0000 https://www.demandlocal.com/?p=5043 Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.

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]]> CTV Strategies & Tactics for Automotive https://www.demandlocal.com/blog/ctv-strategies-tactics-for-automotive-advertising/ Tue, 01 Oct 2019 14:00:31 +0000 https://www.demandlocal.com/?p=5041 CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.

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]]> CTV Ads Technological Landscape & Capabilities https://www.demandlocal.com/blog/ctv-technological-landscape-capabilities/ Sun, 01 Sep 2019 16:31:14 +0000 https://www.demandlocal.com/?p=5021 Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.

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