In today’s mobile-first world, “near me” searches have become the primary way consumers discover local businesses. With 76% of consumers searching before visiting a store and mobile searches leading to store visits within 24 hours, closing visibility...
With AI-powered search transforming how car buyers research vehicles, dealerships face a critical challenge: remaining visible when consumers ask ChatGPT, Gemini, or Perplexity for vehicle recommendations. The solution lies in specialized AEO (Answer Engine...
Comprehensive data compiled from extensive research across programmatic advertising, automotive marketing, and dynamic creative optimization technologies Key Takeaways Massive performance improvements with minimal adoption – Dynamic inventory advertising...
Comprehensive data on how automotive dealerships leverage first-party data to drive measurable ROI, enhance customer experiences, and outperform competitors in a privacy-centric digital landscape Key Takeaways First-party data drives 4x higher conversion rates than...
Comprehensive data compiled from extensive research on Connected TV advertising performance, market trends, and automotive industry adoption Key Takeaways 97% of CTV advertisers agree premium video content improves ROI – The overwhelming consensus among...
