The automotive retail landscape demands strategic marketing allocation between new and used inventory, with dealership net margins that surged in 2021-2023 but have moderated toward pre-pandemic levels of roughly 1-3% depending on the metric, requiring tight...
The electric vehicle market has triggered a once-in-a-generation brand loyalty reset. EV buyers are significantly more likely to switch brands than traditional car buyers. Yet, once consumers make the switch, a strong majority say they would buy another EV for their...
Weather-triggered advertising leverages real-time environmental data to deliver hyper-relevant automotive messaging precisely when conditions align with consumer needs—transforming seasonal inventory challenges into strategic sales opportunities. By connecting your...
Geofencing and conquesting have transformed automotive marketing from broad-stroke advertising to surgical precision, enabling dealerships to intercept high-intent shoppers at the exact moment they’re evaluating competitors. With 71% of car shoppers conducting...
Email deliverability represents a critical but often overlooked foundation for automotive marketing success. In independent deliverability tests, average inbox placement has been reported at around 83%, depending on period and provider—meaning a significant portion of...
