Connected TV (CTV) and Over-the-Top (OTT) advertising have transformed how automotive dealerships reach in-market car buyers, offering precision targeting and measurable results that traditional TV cannot match. With 89% of vehicle owners and 90% of intenders within...
In today’s complex digital landscape, automotive marketers face a critical challenge: distinguishing which advertising efforts truly drive net-new vehicle sales versus those merely claiming credit for conversions that would have happened anyway. With significant...
The digital advertising landscape is undergoing its most significant transformation since the advent of online marketing, with third-party cookie deprecation fundamentally reshaping how automotive marketers reach and measure their audiences. Google Chrome holds...
In today’s privacy-first marketing landscape, first-party data has become the cornerstone of effective automotive marketing. As third-party cookies face ongoing changes and privacy expectations rise, dealerships that master first-party data collection,...
Dynamic VIN-level advertising has transformed automotive marketing from broad, inefficient campaigns to precision targeting that connects specific vehicles with qualified shoppers. By leveraging regular inventory data through platforms like Demand Local’s...
