It refers to web traffic that, up until recently, hasn’t been able to be tracked by traditional web analytics software – this includes– links sent over email, messaging apps and some mobile applications.
While some dealers are skeptical about the future of online car sales, Volvo has assured that any sales made online would still go through dealerships.
Just remember that the web is constantly changing and your website will need minor tweaks and maintenance.
Working with an off-site team can be difficult. To help you out, we’ve included the top three aspects to focus on to ensure that working with a remote team is as painless as possible.
It’s important to ask the right questions so that you can find the appropriate fit for your company and project.
Finding the right person (or group) isn’t always easy. With so many options, things can start to get a little murky.
In this series, we we will outline the steps to take before, and during, a redesign to keep you sane throughout the process.
Though millennials aren’t as into car ownership as their parents, they bought more vehicles than the oft-compared Gen Xers this year, which has car dealers clamoring to figure out what makes them tick.
With mobile banner and pre-roll ads trumping the conversation, it’s easy for mobile search to get lost in the fray.
Working with an agency or other advertising partners can be very beneficial. You have a team of dedicated, experienced professionals on your side.
Journalism is supposed to be unbiased whereas advertising, by its definition, is completely biased.
Here are four reasons why you should send your digital media and online marketing out of the house and to the experts.
While competition is fierce between dealers to earn that coveted sale, a surprising number of in-market leads are slipping through the cracks.
It’s important to remember, amidst the trending news, why auto dealerships are so important in the first place – and why we need to keep them around.
Over 70% of Americans have Internet access in their homes, and over 80% of smartphone and tablet owners use their devices while watching television.
Strive to exceed your current dealership goals (keeping these projections in mind). Update your marketing strategy to reel in reluctant customers or those with loyalty to a competitor.
The good news is, auto dealers are getting a lot of phone calls in 2014. The bad news? They don’t always know how to answer them.
Consumers are increasingly relying on mobile devices to research products and make decisions about where to spend their money.