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What exactly is Geo-fencing and why is it so darn important?!?

“Geo-Fencing”, such a buzz word as of late in the digital industry. One that may seem like just another buzz word for the moment, but honestly, this is key. This buzz word is one that has become a game changer in the digital world in marketing to your potential customers. Geo-fencing (geofencing) is a feature in a software program that uses the GPS or radio frequency identification (RFID) to define geographical boundaries. A geofence is a virtual barrier. Here is what we at Demand Local do. With advanced GPS-activated technology, we create a hyper-local geo-fence based on the actual latitude and longitude of the dealership/business address. When a user views a Demand Local mobile ad, his/her mobile device ID is identified and stored in a proprietary list. Subsequently, when a user enters the dealership/business virtual geo-fence, his/her mobile device ID is then cross-referenced with the original list of users who viewed the ad. If there is a match, then a Registered Showroom Visit is counted. Talk about a game changer!  If you want to learn more, message me.  I have special pricing going on for the month of December. Stephani Westphal- 980-439-9193-...

Demand Local Takes On The Crunchies

  Monday, February 8th, 2016, we attended the 9th annual Crunchies Awards. Dubbed as, “the Oscars of startups and technology,” we were more than excited to see the best the industry has to offer. The night didn’t disappoint as we shared drinks and laughs with old and new friends alike. Chelsea Peretti was definitely one of our highlights of the night. With perfectly placed jabs, she had the whole building laughing (especially as she went in on Postmates and Uber). Our favorite part of the night was seeing the diversity that is breaking through into the tech world. We’ve come a long way and we can’t wait to see the continual progression within this industry. We would like to thank Tech Crunch for hosting these awards and a huge congratulations to all the winners and nominees of the night. We hope to see you all next...

We’re Back!

Hello. It’s been awhile since we’ve posted here, and for that, we are truly sorry. But we’re back now and just in case you forgot about us, allow us reintroduce ourselves. We are Demand Local and we’re the ones that are changing everything. Okay, we realize that can sound a little intimidating, but don’t worry, these are all changes for the better. So, what does that mean? It means that we have developed some of the most cutting edge technology and are bringing it full force to the automotive industry. We know digital. We know automotive. And our work proves it. But more on that later. Our goal is to bring innovation and creativity in ways never done before and we’re looking forward to showing you how we do that. Follow our blog and social media accounts for...

Know Your Visitors? Create Personalized Content That Sticks

Consumers are expecting real-time content personalization when they visit a web page, and marketers are responding to the demand. In fact, over half of all US marketers are focusing on it, according to new research. Recent polling by Researchscape for Evergage, found that 58% of marketers worldwide used real-time personalization – defined as data-driven personalization completed in less than 1 second.” The main venue for personalization, according to 44% of those polled, was websites. Mobile websites trailed at 17%, followed by web apps and mobile apps at 13% and 9%, respectively. The poll also showed that pop-ups were the most popular type of personalized content, with 53% of respondents using them. Auto dealers can focus on content personalization on their own sites by getting to know their visitors. Take a deep dive into your analytics and learn where your visitors are coming from, the devices they are using to get there, and the pages they spend the most time on. Then, use this information to create content that is more likely to grab visitor attention – and, hopefully, create...

Update Your Mobile Strategy With Location Based Advertising

Imagine targeting an automotive shopper while they are sitting at a competing dealership, presenting them with an offer they couldn’t refuse. We already know millennials are researching nearby deals and prices throughout the automotive buying process, and a better deal could get them on your lot. Location-based mobile advertising will be a game-changer for a lot of retailers. According to a new Technavio report, it’s gaining popularity – especially as the use of GPS-enabled devices continues to grow. The report also examined how the growing use of social networking sites, such as Facebook and Twitter, is leading to increased adoption as users share location information via these mobile platforms. While you may be able to hit the proper location for your advertising efforts, it’s equally important to target the right audience with the right messaging once they are there. For automotive dealers, capturing someone actively looking for a new car, with enticing messaging, while they are at a competing dealers’ site could be the sweet spot. Ready to learn more? Contact us today about our mobile advertising...

Don’t Miss The Mark On Serious Mobile Shoppers

Think mobile shoppers aren’t serious? Think again. In a recent study conducted by automotive website Edmunds.com, it was found that mobile users are, indeed, serious shoppers. According to the report, mobile users are engaging in five relevant behaviors: Shopping Viewing inventory Clicking on ads Submitting leads Consuming content (page views) If your site isn’t prepared for mobile visitors, you may be missing out on traffic, leads and, of course, sales. We’ve covered the importance of having a mobile-friendly site, but your site needs to be more than simply accessible from mobile devices – it needs to encourage serious shopping. Here are our top three tips to optimize your mobile plan: 1. Make sure your inventory pages are easily viewable from mobile devices. According to the report, mobile visitors “actively engage in key lower funnel shopping activities,” including viewing the inventory of actual vehicles for sale nearby. Mobile visitors also view about “9% more inventory pages on average, per person than wired inventory viewers.” Consider investing in a responsive web design, making sure your font is big enough and easily viewed from small screens, and that all of your pictures and videos are quickly rendered on mobile devices. 2. Include mobile-specific ad copy in your search campaigns. The Edmunds report found that “mobile users are at least 2.5 times more likely to click on ads than wired site visitors.” Concise mobile messaging, targeting the specific needs of mobile shoppers, can encourage clicks – and get more people to your site. 3. Make it easy for mobile visitors to connect with you. Consider “click-to-call” buttons, short lead forms and even text...

Flash-No-More: Chrome to stop auto-playing Flash ads

Starting on September 1st, Google Chrome will no longer auto-play Flash ads by default. Google has been working with Adobe to “intelligently pause content that aren’t central to the webpage” in order to improve user experience and save laptop battery power. There will be no effect on Flash content that users choose to view, such as what runs in embedded video players. (Of course if you’re desperate to view a Flash ad, you can right-click the ad and select “Run this.”) For advertisers, this means converting ads from Flash to the recommended HTML5, or even sticking with a static jpg. Not doing so would result in ads either not viewed at all, or viewed at a sub-optimal level. Demand Local is opting for the HTML5 switch and now automatically converts all Flash files before launching them. With most mobile phones already opting for a Flash-less existence, and Firefox declaring an all-out war against the software back in July, it was only a matter of time before Google jumped on...

Will Windows 10 Ramp Up Bing Ads?

Microsoft’s recent release of Windows 10 could be a big win for Bing, according to Bing Ads General Manager, David Pann, in a blog post highlighting the release. “We’re estimating query volume gains from 10% to 15% as early as September – not only from new users, but from existing Bing users who will now use Bing more frequently,” Pann wrote. If Pann’s predictions pan out, now may be the time to give Bing advertising a try. With Windows 10, Bing is pushed front and center. Users can access Bing via a task bar, instead of launching the browser, making the entire search experience feel more intuitive. Bing is also bundled with the voice assistant Cortana, so tasks and searches can be done hands-free. The additional exposure, combined with built-in search features, could fuel adoption. The 2015 edition of AdGooroo’s “Yahoo! Bing Paid Search Metrics” report, showed that some advertisers in certain segments had higher click-through rates on Yahoo! Bing than on Google. A lower cost per click on the Yahoo! Bing Network was also highlighted (42% less than on Google in the categories studied). Need another reason to consider revisiting your Bing budget? Low competition. With Google as the go-to search engine for advertising, competition is high. But if your competitors aren’t capitalizing on Bing, take this as an opportunity to dominate that...

Is Mobile Video Advertising the Answer?

With recent data showing that millennials will make up 25% of the U.S car market in 2015, you can expect to see many car companies targeting ads to this audience. But millennials don’t like traditional ads. This younger crowd is watching less TV and opting instead to view their entertainment on a mobile device, the majority of which are viewing on a small screen, such as a cell phone. They consume content on these platforms in relatively short bursts of time (under ten minutes). This, combined with the fact that traditional advertisements aren’t resonating with millennials, can leave one wondering what the best way to reach this audience is. Enter mobile video advertising. Mobile video accounted for the majority (55%) of mobile data traffic at the end of 2014. It is predicted that by 2019, it will grow to a staggering 75% of all content on mobile devices. And if any further evidence is needed to show the importance of mobile video, look at Facebook’s recent earnings report. Of the fourth quarter ad revenue, which was almost $3.6 billion, a whopping 70% was from mobile. If you haven’t leveraged mobile video advertising, now’s the time to...

More Reasons To Leave Traditional Advertising In The Rearview Mirror

With automotive sales rising and a successful North American International Auto Show recently wrapping up in Detroit, it seems that the automotive industry is back on the upward trend after some rocky years.  This seems even more solidified by a recent AutoTrader study showing that a majority of new cars are being purchased out of want, not need. This, along with about 61% of people stating that they research first and then set their budget, show that people are not as cash-strapped as they have been in previous years. Coupled with the fact that around 75% said they do not have a specific make or model in mind when they first start the process, presents the perfect opportunity for dealers to influence a buyer in the early stages. Auto Dealers are already aware of the importance of digital advertising. Out of the Detroit automakers, only Fiat Chrysler made an appearance during the Superbowl (Chevrolet’s ad ran minutes BEFORE the game). Most passed on the $4 million dollar price tag for a 30 second spot and focused on platforms such as social media and mobile advertising. After all, serving continuous ads, no matter what primetime television show is airing, might be more effective given how many people use a digital device. The continuous trend toward digital advertising and the reasons for the shift are definitely something to keep a watch on in...

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