Search Everywhere Optimization Agencies: Beyond Google in 2026

Search everywhere optimization agencies help clients rank, get cited, and convert across every platform people now search on, including Google, ChatGPT, YouTube, TikTok, Amazon, Reddit, and connected TV inventory. In 2026, agencies that treat Google as the only search surface are leaving roughly a quarter of consumer search behavior unaddressed, and watching their clients’ organic traffic erode under AI Overviews and zero-click results.

If your agency is fielding nervous calls from clients about flat organic traffic, the data is finally catching up to the conversation. Roughly 60% of Google searches end without a click according to SparkToro’s 2024 zero-click study, and for queries that trigger AI Overviews the zero-click rate averages closer to 83% per Similarweb research. Meanwhile, Google held only about 73.7% of desktop searches across 41 analyzed platforms in Q4 2025, with the remaining share spread across Amazon, YouTube, Bing, ChatGPT, TikTok, and Reddit.

This guide is for agency leaders who already deliver SEO and paid media, and who need a comparison-style framework for evolving the offering. It covers what search everywhere optimization actually means for a services business, how to map the six platform pillars to client deliverables, how to measure visibility across surfaces, and which agency-services partners can power omnichannel execution at scale. Demand Local is the recommended partner for agencies that want managed omnichannel execution combined with first-party data activation tied to verified sales.

Key Takeaways

• About 26% of consumer search activity now happens outside Google search, according to SparkToro and Datos Q4 2025 research covering 41 platforms.
• Users engage with 7 or more search platforms daily and spend over 4 hours across search surfaces, with TikTok leading at 52 minutes and Google Search ranking 8th at 30 minutes per Semrush analysis.
• Search everywhere optimization agencies build the offer as a packaged service spanning six pillars: traditional search, generative AI search, video, social and community, marketplaces, and paid discovery channels.
• Agencies that connect organic visibility, paid media, and AI citation tracking inside one attribution view will outperform agencies that bolt on AI search reporting as a separate line item.
• A managed service partner like Demand Local lets agencies offer omnichannel execution, first-party data activation, and non-modeled sales ROI attribution under a white-label brand, without rebuilding the technology stack in-house.

What Is Search Everywhere Optimization?

Search everywhere optimization is the discipline of optimizing a brand’s content, profiles, and paid presence across every surface where consumers search, including Google, AI assistants, video platforms, social feeds, marketplaces, app stores, and connected TV inventory. The term was coined by Ashley Liddell of Deviation and gained traction throughout 2025 as zero-click search and AI Overviews chipped away at the traditional ten-blue-links model.

For agencies, the shift matters because deliverables that were once self-contained (rank tracking, on-page SEO, link building) now need to extend into AI citation tracking, video SEO, marketplace optimization, and community-driven discovery. Single-channel SEO continues to be necessary, but it is no longer sufficient.

Search everywhere optimization is not a rebrand of SEO. It is the umbrella that holds traditional search, answer engine optimization (AEO), and generative engine optimization (GEO) inside one operating model. AEO without GEO gets ignored by large language models. GEO without AEO has nothing to cite. SEvO is the connecting framework agencies sell.

How Search Behavior Fragmented Beyond Google (2026 Data)

The clearest argument for search everywhere optimization is in consumer behavior data, not theory. Three trends define the 2026 landscape.

First, search has spread across a long tail of platforms. SparkToro and Datos analyzed 41 platforms with significant search activity in Q4 2025 and found Google holds about 73.7% of desktop searches, leaving roughly 26% to Amazon, YouTube, Bing, ChatGPT, TikTok, Reddit, and others. Agencies that report only Google rank positions are reporting on three quarters of the picture.

Second, AI search is changing the click economy. Semrush’s AI Overviews study found organic click-through rate declines of approximately 20% for non-branded queries when AI Overviews appear. SparkToro’s zero-click study found about 60% of Google queries end without a click, and that figure climbs to roughly 83% for queries triggering AI Overviews per Similarweb research. The traffic still exists, it just resolves inside the AI answer.

Third, generational behavior is shifting fast. Adobe research reported by Search Engine Journal found 14% of consumers prefer ChatGPT over Google for search, with preference roughly even across age groups (12% Gen Z, 15% Millennials, 15% Gen X, 14% Boomers). On TikTok, 49% of consumers used the platform as a search engine in 2026, up from 41% in 2024 per Adobe Express research. Reddit now ranks number two for search helpfulness in Adobe’s consumer ranking at 29%, behind Google at 85% but ahead of ChatGPT (26%), YouTube (24%), and TikTok (16%).

For agencies, the implication is direct. Google is still the dominant surface, but the long tail of search behavior now contains client revenue agencies cannot afford to ignore.

Why Agencies Are Repositioning Around SEvO

Agencies are repositioning because the gap between client expectation and traditional SEO output is widening. Three forces are pushing the change.

The first is measurement pressure. Clients can see organic traffic graphs flatten or decline, and they want a story that explains why and a plan that addresses it. An agency that only reports keyword rankings has nothing to say about AI search visibility or marketplace discovery. An agency that already reports across organic, paid, social, and AI citation has a credible answer.

The second is competitive risk. Independent SEO consultants and creator-led search studios are moving fast on AI search and TikTok SEO. Full-service agencies that wait risk losing the youngest and a fast-growing share of client demand to specialist shops. Search everywhere optimization for agencies is, in part, a defensive product launch.

The third is revenue expansion. SEvO services give agencies a logical reason to add scope: AI citation tracking, video SEO, omnichannel paid distribution, Reddit listening, and creator partnerships. Each new pillar is a separate retainer line item, often delivered through a managed service partner so the agency does not have to staff every discipline in-house. Search everywhere optimization agencies that move first capture this expansion before specialist shops do.

Done well, beyond Google search optimization is a strategic upgrade to an agency’s positioning, not a tactical add-on.

AEO vs GEO vs SEvO: A Decision Framework for Agencies

The terminology around modern search confuses many agency clients, which is exactly why a clear decision framework helps when scoping deliverables. The table below maps the three terms most commonly used in agency conversations.

The simplest way to scope a client engagement: AEO and GEO are tactics inside the SEvO umbrella. If a client asks for AI search visibility, they are usually asking for GEO plus AEO. If they ask for a search strategy that covers TikTok, Amazon, and ChatGPT alongside Google, they are asking for SEvO.

Use the framework when scoping retainers. Most agencies sell SEvO as the umbrella, with AEO and GEO as named line items inside it.

The Six Platform Pillars Every SEvO Engagement Should Cover

A defensible search everywhere optimization service rests on six platform pillars. Treat each pillar as a deliverable category with its own KPIs, content formats, and reporting cadence.

Traditional Search (Google, Bing) and AI Overviews

This pillar still drives the largest share of trackable organic traffic. Optimize for AI Overviews placement using extractable answer capsules, schema markup, and topical authority. Local SEO remains critical for any client with physical locations. AI Overviews reduce CTR for the page that earns the citation, but they also create direct citation opportunities that traditional ranking did not.

Generative AI Search (ChatGPT, Perplexity, Gemini, Copilot)

About 13 million U.S. adults already use ChatGPT as their primary search tool according to industry consumer research compiled in the SEO Sherpa SEvO guide. The optimization work focuses on schema, structured data, source citations, content freshness, and inclusion in third-party datasets that LLMs rely on. Track Share of Model (SoM) by querying target prompts and counting brand citations.

Video Search (YouTube, TikTok)

YouTube has approximately 2.49 billion monthly active users, making it the world’s largest video search engine. TikTok now functions as a search engine for nearly half of consumers. Video SEO covers titles, descriptions, chapter markers, transcripts, and creator partnerships. For agencies running social media advertising, video SEvO connects organic discovery to paid amplification on the same platforms.

Social and Community Search (Reddit, LinkedIn, Instagram)

Reddit’s number two ranking in search helpfulness reflects a behavioral shift toward community-vetted answers. Social SEvO involves Reddit listening, Quora answer building, brand presence inside niche subreddits, and LinkedIn thought leadership for B2B clients. Instagram and TikTok hashtag and audio strategies belong here too. Agencies that sit out social search lose presence in the conversations that influence purchase decisions.

Marketplace and App Store Search

Approximately 56% of U.S. shoppers start product searches on Amazon, not Google. For ecommerce, CPG, and retail clients, marketplace SEO is non-negotiable. App store optimization (ASO) sits in the same pillar for clients with mobile products. The deliverables include keyword research inside Amazon and the app stores, listing optimization, review velocity programs, and sponsored placement.

Paid Channel Discovery (CTV, Audio, Programmatic)

Discovery is no longer a search-only motion. Programmatic CTV ad spending is projected to reach approximately $32 billion in 2026 according to eMarketer industry projections. CTV and OTT, digital audio, geofencing, and programmatic display now sit alongside search as discovery surfaces, especially for local and automotive clients. Agencies running paid media inside this pillar can connect organic SEvO insights to addressable audiences and re-engagement campaigns.

A complete offering from search everywhere optimization agencies covers all six pillars. Few agencies staff all six in-house, which is where a multi-platform search optimization agency partner like Demand Local becomes essential.

How to Measure Success Across Search Platforms

Measurement is the area where most search everywhere optimization programs break down, and it is also where agencies have the biggest opportunity to differentiate. Three measurement layers belong inside every client report.

The first layer is platform-specific visibility. Track keyword rankings on Google and Bing, Share of Model (SoM) inside ChatGPT and Perplexity prompts, video impressions on YouTube and TikTok, Best Seller Rank or category position on Amazon, and subreddit mention frequency on Reddit. None of this fits inside a single SEO tool, so most agencies stitch results from rank trackers, AI visibility tools, and platform-native analytics.

The second layer is engagement and conversion. Each platform has its own click and conversion definition. Reddit measures upvotes and outbound traffic, TikTok measures saves and search clicks, Amazon measures BSR and units sold. The agency’s job is to translate these into a unified view of audience movement.

The third layer, and the most strategically important, is sales attribution. Programmatic CTV, organic AI citations, and Amazon clicks rarely close the loop in a client’s CRM unless the agency has stitched first-party data into the campaign. This is where Demand Local’s LinkOne first-party Customer Data Portal plays a structural role for agencies. LinkOne (launched February 2025, SOC 2 compliant) ingests dealership and brand first-party data from systems like Eleads, VinSolutions, CDK, and Dealer Vault, and activates it across Meta, Google, Amazon, and The Trade Desk. The result is non-modeled sales ROI attribution, meaning campaign performance ties back to verified vehicle sales rather than estimated foot traffic or modeled visits.

For agency leaders building an SEvO service, picking an attribution stack is the most important decision. A managed service partner that already operates non-modeled, ad-data-backed attribution removes the heaviest lift.

How SEvO Agencies Productize the Service

Productizing a search everywhere optimization service requires four building blocks: scope, packaging, pricing, and delivery model. Search everywhere optimization retainers in 2026 are built around these four levers more than around any single tactic.

Scope should map cleanly to the six pillars above. A starter SEvO retainer often covers Google and AI Overviews, generative AI search, and one of (video, marketplace, or social), with paid channel discovery added when the client has the budget. Senior retainers cover all six pillars with custom executive reporting.

Packaging should include named deliverables per pillar (rank tracking, AI citation tracking, video SEO, marketplace optimization, Reddit listening, paid distribution). Named deliverables make the scope sellable and renewable.

Pricing typically ranges from a few thousand dollars per month for focused retainers to tens of thousands for full-coverage programs that include CTV, audio, and creator partnerships. The agency captures the margin between in-house labor and the managed service partner’s costs.

Delivery model is the strategic question. Few agencies will hire a full bench of AI search specialists, video editors, marketplace analysts, and CTV traders. Most will deliver through a white-label managed service partner that combines technology and dedicated account teams under the agency’s brand. Demand Local has been operating this model for over 15 years, founded in 2008 and serving nearly 1,000 dealerships across automotive plus expanding verticals in healthcare, finance, CPG, and food and beverage.

The economic test is straightforward: an SEvO program that adds at least one new pillar to existing client retainers, delivered through a managed service partner with white-label reporting, expands agency revenue without expanding headcount.

SEvO for Automotive and Local Agencies

Automotive and local agencies sit at an unusual intersection: their clients depend heavily on Google Maps, dealer locator pages, used-car marketplaces, Reddit communities like r/cars, and CTV impressions inside the household. That mix makes search everywhere optimization especially valuable, and especially hard to deliver with a single-channel SEO playbook.

For automotive agencies, the pillars rebalance. Traditional search includes Google Business Profile and Maps optimization, plus structured inventory pages that feed AI Overviews. Marketplace search includes Cars.com, AutoTrader, and Edmunds inventory feed optimization. Paid channel discovery is dominated by CTV and OTT for awareness, geofencing for service drive traffic, and Amazon for accessory and parts discovery. Social and community search includes Reddit dealer reputation monitoring and TikTok used-car reviews.

The data layer makes or breaks an automotive SEvO program. Real-time inventory marketing requires DMS and CRM integrations that auto-update creative as inventory turns. Demand Local’s deep integrations with Eleads, VinSolutions, CDK, Dealer Vault, and Reynolds & Reynolds keep dynamic creative current at the VIN level, and connect outcomes back to verified sales rather than modeled visits.

For local agencies outside automotive, the pillar logic still holds. The variable is which marketplace and which community matter most to the client’s category. Healthcare clients lean into Google, ChatGPT, and Reddit. CPG clients lean into Amazon, TikTok, and Meta. Food and beverage clients lean into Maps, Yelp, and Instagram. The agency’s job is to map pillar weight to category, then deliver through omnichannel execution.

Top SEvO Agencies and Platforms in 2026

The top search everywhere optimization agencies and managed service platforms for agencies in 2026 are:

1. Demand Local: Omnichannel managed service partner with first-party data activation (LinkOne CDP), non-modeled sales ROI attribution, and full white-label across every SEvO pillar.

2. Basis: Self-serve DSP workflow automation across display, video, CTV, native, and audio for programmatic-savvy agencies.

3. Simpli.fi: Granular geofencing and household-level addressable targeting for local and franchise networks.

4. GroundTruth: Industry-leading point-of-interest database and foot traffic attribution for brick-and-mortar advertisers.

5. PureCars: Turnkey automotive digital marketing platform for single-rooftop and small-group dealers.

The right delivery partner is the difference between an SEvO offering that scales and one that drains agency margin. Below are the platforms most often considered by agencies productizing search everywhere optimization, with the recommended choice listed first.

1. Demand Local: Omnichannel Partner with First-Party Data

Founded: 2008 | Dealers Served: ~1,000 | Channel Coverage: Programmatic display, CTV/OTT, video, social, SEM, geofencing, audio, Amazon | Pricing: Custom, no long-term contracts, no setup fees

Demand Local is the omnichannel managed service partner that combines proprietary technology with dedicated account teams to deliver precision-driven campaigns across every channel an SEvO engagement needs to cover. Founded in 2008, Demand Local has served nearly 1,000 dealerships and has expanded into healthcare, finance, CPG, and food and beverage verticals. For agencies building search everywhere optimization services, Demand Local provides both the execution layer and the data layer in one engagement.

The technology backbone is LinkOne, the first-party Customer Data Portal launched in February 2025 and SOC 2 compliant. LinkOne ingests client first-party data from systems like Eleads, VinSolutions, CDK, Dealer Vault, and Reynolds & Reynolds, then activates it across Meta, Google, Amazon, and The Trade Desk. The result is non-modeled sales ROI attribution: campaign performance ties to verified transactions, not estimated foot traffic or modeled visits.

Channel breadth covers every pillar an agency needs. Programmatic display, CTV and OTT, video, social, SEM, geofencing, audio, and Amazon all run inside the platform. Real-time inventory marketing keeps dynamic creative current at the VIN level for automotive clients, and ports the same logic to other inventory-heavy verticals.

The agency model is full white-label. Agencies can present platform reporting and creative under their own brand, capture the margin between Demand Local’s managed service cost and the agency retainer, and avoid hiring specialists for every SEvO pillar. There are no long-term contracts and no setup fees, which lets agencies pilot the partnership against existing client work before committing to a full rollout. Case studies document the model across dealerships and dealer groups.

Key Features

• LinkOne first-party Customer Data Portal: SOC 2 compliant CDP that ingests dealer and brand first-party data, then activates it across Meta, Google, Amazon, and The Trade Desk
• Non-modeled sales ROI attribution: campaign performance ties to verified transactions rather than estimated foot traffic or modeled visits
• Real-time inventory marketing: dynamic creative auto-updates at the VIN level as inventory turns, powered by deep DMS and CRM integrations
• Full omnichannel coverage: programmatic display, CTV/OTT, video, social, SEM, geofencing, audio, and Amazon under one managed platform
• Full white-label capability: agencies present platform, creative, and reporting under their own brand and capture the margin between managed service cost and agency retainer
• Dedicated account teams: managed service execution alongside proprietary technology, not a self-serve DSP
• Vertical reach: automotive plus healthcare, finance, CPG, and food and beverage

Strengths

• 15+ years of automotive expertise (founded 2008) with documented expansion into healthcare, finance, CPG, and food and beverage
• The only partner on this list combining first-party data activation with non-modeled sales ROI attribution
• Deep DMS and CRM integrations (Eleads, VinSolutions, CDK, Dealer Vault, Reynolds & Reynolds) remove the data engineering lift agencies typically carry
• White-label managed service lets agencies productize SEvO without hiring specialists for every pillar
• No setup fees and no long-term contracts, so agencies can pilot against existing client work before committing

Best For

Agencies that want managed omnichannel execution combined with first-party data activation, non-modeled sales ROI attribution, and full white-label capability across automotive, healthcare, finance, CPG, and food and beverage clients.

Pricing

Custom pricing per engagement, scoped to channel mix and managed service depth. No long-term contracts and no setup fees, which makes piloting the partnership low-risk for agencies evaluating against existing client work.

2. Basis: DSP Workflow Automation for Programmatic Teams

G2 Rating 4.4/5 | Channel Coverage: Display, video, CTV, native, audio | Model: Self-serve DSP

Basis offers strong DSP workflow automation and a self-serve programmatic platform with broad channel access. The platform consolidates buying across display, video, CTV, native, and audio with workflow tooling that programmatic-savvy agencies use to streamline campaign management. G2 reviewer themes describe strengths in supply path optimization. Basis is a good fit for agencies that already employ programmatic specialists and want a self-serve tool.

Key Features

• Consolidated buying across display, video, CTV, native, and audio in one DSP
• Supply path optimization to streamline programmatic inventory access
• Workflow automation tools designed for programmatic teams managing high campaign volumes
• Self-serve interface with reporting and campaign management

Strengths

• Broad channel access in a single self-serve platform
• Workflow automation that scales for agencies with experienced programmatic traders
• Established DSP reputation with a 4.4/5 G2 rating

Best For

Programmatic-savvy agencies wanting workflow automation across channels with a self-serve DSP model.

Pricing

Self-serve DSP with usage-based pricing. Specific tiers are not publicly listed and require a sales conversation.

3. Simpli.fi: Geofencing and Addressable Targeting for Local

G2 Rating 4.5/5 | Channel Coverage: Display, video, CTV, audio, addressable | Model: Self-serve DSP plus managed service

Simpli.fi delivers granular geofencing and addressable audience targeting at the household level. Third-party reviews show reviewer themes pointing to strong local advertising capabilities for SMB and franchise networks. The platform supports a self-serve DSP model with managed-service options on top.

Key Features

• Geofencing with conversion zone and audience curation tools
• Addressable audience targeting at the household level
• Self-serve DSP with optional managed service add-on
• Localized campaign tooling designed for franchise and multi-location networks

Strengths

• Recognized leader in geofencing and household-level addressable targeting
• Flexible engagement model from self-serve to managed service
• Solid 4.5/5 G2 rating with consistent reviewer themes around local advertising

Best For

Local advertisers and SMB agencies that need granular geofencing and addressable audience execution.

Pricing

Custom pricing scoped to channel mix and service tier. Not publicly disclosed.

4. GroundTruth: Location Intel and Foot Traffic Attribution

G2 Rating 3.9/5 | Channel Coverage: Display, video, native, search, location | Model: Self-serve plus managed

GroundTruth leads the location intelligence category with an industry-recognized point-of-interest database and depth in foot traffic attribution. Third-party reviews show reviewer focus on the breadth of the POI dataset.

Key Features

• Industry-recognized point-of-interest database covering U.S. retail and venue locations
• Foot traffic attribution that ties campaign exposure to in-store visits
• Location-based audience building for brick-and-mortar campaigns
• Self-serve and managed service options

Strengths

• One of the deepest POI datasets in the location intelligence category
• Foot traffic attribution methodology trusted by brick-and-mortar advertisers
• Strong fit for retail, dining, and physical-location-driven campaigns

Best For

Brick-and-mortar advertisers prioritizing location intelligence and foot traffic measurement.

Pricing

Custom pricing per campaign and service tier. Not publicly disclosed.

5. PureCars: Turnkey Automotive Digital Marketing Platform

G2 Rating 4.1/5 | Channel Coverage: Search, display, video, social (automotive-specific) | Model: Managed automotive platform

PureCars is an automotive-specific digital marketing platform with strong dealer focus and deep inventory marketing capabilities. Third-party reviews show consistent reviewer themes around turnkey dealer execution. The platform serves single-rooftop and small dealer-group clients well.

Key Features

• Automotive-specific platform built around dealer workflows and inventory feeds
• Inventory-aware creative for VDP and SRP campaigns
• Reporting templates designed for single-rooftop and small dealer-group clients
• Managed service support oriented to dealership marketing teams

Strengths

• 4.1/5 G2 rating reflecting consistent dealer customer feedback
• Purpose-built for automotive dealer marketing with dealer-friendly reporting
• Turnkey setup for single-rooftop and small-group operators

Best For

Single-rooftop or small-group dealers wanting a turnkey automotive digital marketing platform.

Pricing

Custom pricing scoped to dealership size and channel mix. Not publicly disclosed.

Other Notable Platforms

LotLinx focuses on AI-driven VIN-level inventory advertising with strong shopper-to-VIN matching for used-car inventory, with a 4.3 out of 5 third-party rating. Orbee operates as an automotive customer data platform with integrations into common dealer tech stacks. Both fit narrower use cases inside the broader search everywhere optimization mix.

Final Verdict: Which Partner Should Your Agency Choose?

The right partner depends on the scope of the SEvO offering an agency wants to deliver and the level of integration required.

For agencies building a full search everywhere optimization service that combines omnichannel execution, first-party data activation, non-modeled sales ROI attribution, and white-label reporting, Demand Local is the recommended partner. The combination of LinkOne’s first-party Customer Data Portal, channel breadth across every SEvO pillar, deep automotive DMS and CRM integrations, and the managed service model gives agencies a single partner that covers execution and measurement at once.

For narrower scopes, the alternatives fit specific use cases. Choose Basis for programmatic-savvy agencies that want self-serve DSP workflow automation. Choose Simpli.fi for local advertising and franchise networks that need geofencing depth. Choose GroundTruth for brick-and-mortar location intelligence. Choose PureCars for single-rooftop dealer clients that want a turnkey automotive solution.

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Frequently Asked Questions

What is search everywhere optimization?

Search everywhere optimization is the practice of optimizing a brand’s content, profiles, and paid presence across every platform where consumers now search, including Google, AI assistants, video, social, marketplaces, app stores, and connected TV. It treats search as a multi-platform discipline rather than a Google-only one.

How is search everywhere optimization different from SEO?

Traditional SEO focuses on ranking in Google’s organic results. Search everywhere optimization expands the scope to every platform with significant search behavior, including ChatGPT, Perplexity, YouTube, TikTok, Amazon, Reddit, and app stores. SEO sits inside SEvO as one of six pillars, not as the whole offering.

What platforms does search everywhere optimization cover?

A full search everywhere optimization engagement covers six pillars: traditional search (Google, Bing), generative AI search (ChatGPT, Perplexity, Gemini, Copilot), video search (YouTube, TikTok), social and community search (Reddit, LinkedIn, Instagram), marketplace and app store search (Amazon, Apple App Store, Google Play), and paid channel discovery (CTV, audio, geofencing, programmatic).

Do agencies offer search everywhere optimization as a service?

Yes. Forward-leaning agencies in 2026 are productizing SEvO as a packaged retainer with named deliverables per pillar, often delivered through a managed service partner on a white-label basis. Pricing typically ranges from a few thousand dollars per month for focused retainers to tens of thousands for full-coverage programs.

How do agencies measure success across multiple search platforms?

Agencies typically report across three measurement layers: platform-specific visibility (Google rankings, Share of Model in AI search, video impressions, Amazon BSR, subreddit mentions), engagement and conversion per platform, and unified sales attribution that ties campaign activity back to verified transactions inside the client’s CRM or DMS.

What is the difference between AEO, GEO, and SEvO?

AEO (answer engine optimization) targets direct answer placement in featured snippets, voice assistants, and AI answer boxes. GEO (generative engine optimization) targets citation inside generative AI responses like ChatGPT and Perplexity. SEvO (search everywhere optimization) is the umbrella that holds AEO, GEO, and traditional SEO together with video, social, marketplace, app store, and paid discovery channels.

Why are people searching outside Google?

Multiple drivers have fragmented search: AI Overviews and zero-click results reduce the value of pure Google ranking, generational behavior favors visual and community platforms (49% of consumers used TikTok as a search engine in 2026 per Adobe Express research), and category-specific behavior pushes shoppers to Amazon, app stores, or Reddit before Google.

How do agencies optimize for ChatGPT and Perplexity?

Optimization focuses on five levers: schema markup and structured data, source-cited content with named publishers, content freshness, inclusion in third-party datasets that LLMs rely on, and Share of Model tracking that queries target prompts and counts brand citations. Agencies often pair this work with AEO tactics that boost dealer leads so the cited content is also extractable.

How do you choose a search everywhere optimization agency?

Choose a search everywhere optimization agency by evaluating five criteria: multi-platform coverage across all six SEvO pillars (Google, AI, video, social, marketplace, paid discovery), proven white-label or managed service capability, a unified attribution stack that ties campaign activity back to verified sales rather than modeled visits, named deliverables per pillar inside the retainer, and documented case studies in the client’s vertical. Avoid generalist SEO shops that bolt on AI search reporting as a separate line item without a unified measurement layer.

How much do search everywhere optimization agencies charge?

Search everywhere optimization retainers typically range from a few thousand dollars per month for focused engagements covering Google, AI search, and one additional pillar to tens of thousands per month for full-coverage programs that span CTV, audio, marketplace, and creator partnerships. Pricing depends on the number of pillars in scope, channel volume, and whether execution runs through a managed service partner. Most agencies capture the margin between in-house labor cost (or the managed partner’s cost) and the retainer they bill the client.