Demand Local In The News
One-Click Car Shopping: The Future of Online Automotive Sales
While some dealers are skeptical about the future of online car sales, Volvo has assured that any sales made online would still go through dealerships.
Wrapping Up a Redesign Project
Just remember that the web is constantly changing and your website will need minor tweaks and maintenance.
Three Important Questions To Ask Your Potential Site Redesign Team
It’s important to ask the right questions so that you can find the appropriate fit for your company and project.
The Developer/Designer Conundrum
Finding the right person (or group) isn’t always easy. With so many options, things can start to get a little murky.
Prevent Website Redesign Burnout
In this series, we we will outline the steps to take before, and during, a redesign to keep you sane throughout the process.
Generation Why: Selling to Millennial Auto Shoppers
Though millennials aren’t as into car ownership as their parents, they bought more vehicles than the oft-compared Gen Xers this year, which has car dealers clamoring to figure out what makes them tick.
Mad Marketing: A Beginners’ Guide To Agency Partnerships
Working with an agency or other advertising partners can be very beneficial. You have a team of dedicated, experienced professionals on your side.
Paid Point of View
Journalism is supposed to be unbiased whereas advertising, by its definition, is completely biased.
Why Sending Your Digital Media Out Of House Is A Bright Idea
Here are four reasons why you should send your digital media and online marketing out of the house and to the experts.
Lead the Way: Handling In-Market Leads Like A Pro
While competition is fierce between dealers to earn that coveted sale, a surprising number of in-market leads are slipping through the cracks.
Movin On Up: July SAAR Is Positive
Strive to exceed your current dealership goals (keeping these projections in mind). Update your marketing strategy to reel in reluctant customers or those with loyalty to a competitor.
On the Phone, Not off the Hook
The good news is, auto dealers are getting a lot of phone calls in 2014. The bad news? They don’t always know how to answer them.
Mo’ Mobile, Mo’ Problems?
Consumers are increasingly relying on mobile devices to research products and make decisions about where to spend their money.