Audience Targeting For Automotive Digital Marketing
Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.
Importance of Landing Page Optimization in Mobile Marketing
72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.
Flash-No-More: Chrome to stop auto-playing Flash ads
Not converting ads from Flash to the recommended HTML5 would result in ads either not viewed at all, or viewed at a sub-optimal level.
Generation Why: Selling to Millennial Auto Shoppers
Though millennials aren’t as into car ownership as their parents, they bought more vehicles than the oft-compared Gen Xers this year, which has car dealers clamoring to figure out what makes them tick.
Mobile Search: The Final Frontier
With mobile banner and pre-roll ads trumping the conversation, it’s easy for mobile search to get lost in the fray.