Demand Local In The News
We’re Back!
We are Demand Local and we’re the ones that are changing everything. Okay, we realize that can sound a little intimidating, but don’t worry, these are all changes for the better.
Don’t Miss The Mark On Serious Mobile Shoppers
In a recent study conducted by the automotive website Edmunds.com, it was found that mobile users are, indeed, serious shoppers.
Flash-No-More: Chrome to stop auto-playing Flash ads
Not converting ads from Flash to the recommended HTML5 would result in ads either not viewed at all, or viewed at a sub-optimal level.
Will Windows 10 Ramp Up Bing Ads?
Microsoft’s recent release of Windows 10 could be a big win for Bing, according to Bing Ads General Manager, David Pann.
Is Mobile Video Advertising the Answer?
Mobile video accounted for the majority (55%) of mobile data traffic at the end of 2014. By 2019, it will grow to a staggering 75%!
More Reasons To Leave Traditional Advertising In The Rearview Mirror
With automotive sales rising and a successful North American International Auto Show recently wrapping up in Detroit, it seems that the automotive industry is back on the upward trend after some rocky years.
Motor City Revival : 2015 Detroit Auto Show Highlights
In a surprising turn of events, Volkswagen’s Golf has taken the Car of the Year award over Ford’s re-designed 2015 Mustang and the Hyundai Genesis.
Shedding Light on Dark Social
It refers to web traffic that, up until recently, hasn’t been able to be tracked by traditional web analytics software – this includes– links sent over email, messaging apps and some mobile applications.
One-Click Car Shopping: The Future of Online Automotive Sales
While some dealers are skeptical about the future of online car sales, Volvo has assured that any sales made online would still go through dealerships.
Wrapping Up a Redesign Project
Just remember that the web is constantly changing and your website will need minor tweaks and maintenance.
Three Important Questions To Ask Your Potential Site Redesign Team
It’s important to ask the right questions so that you can find the appropriate fit for your company and project.
The Developer/Designer Conundrum
Finding the right person (or group) isn’t always easy. With so many options, things can start to get a little murky.
Prevent Website Redesign Burnout
In this series, we we will outline the steps to take before, and during, a redesign to keep you sane throughout the process.
Generation Why: Selling to Millennial Auto Shoppers
Though millennials aren’t as into car ownership as their parents, they bought more vehicles than the oft-compared Gen Xers this year, which has car dealers clamoring to figure out what makes them tick.
Mad Marketing: A Beginners’ Guide To Agency Partnerships
Working with an agency or other advertising partners can be very beneficial. You have a team of dedicated, experienced professionals on your side.
Paid Point of View
Journalism is supposed to be unbiased whereas advertising, by its definition, is completely biased.
Why Sending Your Digital Media Out Of House Is A Bright Idea
Here are four reasons why you should send your digital media and online marketing out of the house and to the experts.
Lead the Way: Handling In-Market Leads Like A Pro
While competition is fierce between dealers to earn that coveted sale, a surprising number of in-market leads are slipping through the cracks.
Movin On Up: July SAAR Is Positive
Strive to exceed your current dealership goals (keeping these projections in mind). Update your marketing strategy to reel in reluctant customers or those with loyalty to a competitor.
On the Phone, Not off the Hook
The good news is, auto dealers are getting a lot of phone calls in 2014. The bad news? They don’t always know how to answer them.