Whether or not you have hopped on the “Pokemon Go” bandwagon, you have to hand it to Nintendo – they are on to something, and their stock agrees. “Pokemon Go” is an augmented reality mobile game that allows players to join a treasure hunt via navigating through real world locations. The game capitalized on players’ yearning for nostalgia and adventure, and the fact that it hit No. 1 in the App Store screams that there is more than just that magic to it. Let’s take a look.
The popularity of the game depends heavily on high mobile phone usage, and the personalized, local element that consumers love.
To match this consumer demand, mobile advertising spend has been on the rise. According to a recent study, eMarketer predicts that US adults spend an estimated 2 hours and 51 minutes on mobile devices every day. Consumers have given strong cues about their advertising preferences – namely, advertising must hit the mark for them to be interested. If we can’t answer WIIFT (What’s In It For Them), we have already missed the opportunity. So how do we stay relevant?
- Keep it mobile – that’s where consumers are. Mobile advertising is the present and future of advertising.
- Keep it personal – provide relevant ads based on your consumers’ interests. Make it easy by finding them and reminding them what they researched last night, “Safest SUVs 2016.”
- Keep it local – meet consumers where they’re at. Serve ads to consumers when they are ready to make a buying decision, i.e. at George’s Toyota of San Francisco.
While Demand Local isn’t directly related to the “Pokemon Go” craze, we recognize the waves created when advertisers effectively respond to the cries of consumers. Doing so has enabled Demand Local to provide on-the-go consumers with relevant ads. We serve mobile ads to locally relevant consumers and accurately track how many walk into your store after viewing your ad.
It’s time to get relevant: mobile, personal, and local ads that track what matters to you. Send me an email to learn more about our mobile advertising solution.