Chevrolet Dealer in Southern California

Strategy

Demand Local® partnered with a single rooftop Chevrolet dealer in Southern California to influence showroom visits from select competing auto retailers and the local in-market auto shoppers in their PMA.

We Geo-Conquested and Geo-Retargeted a total of six domestic dealers; Chevy, Ford, Chrysler, and Dodge.

We ran 320×50 and 300×250 dynamic banners with both offer specific and general branding messaging. The offer specific messaging accounted for 53% of the total RSVs and 83% of the total ad clicks came from first-time visitors.