Regional Quick Service Restaurant Chain

Strategy

Demand Local launched a mobile campaign for a Regional Quick Service Restaurant Chain to drive consumers to their restaurants during the winter of 2016-2017. To increase location awareness, we geo-targeted people within a three mile radius of each restaurant in the North Carolina and Virginia markets, and served them with a coupon. We tracked when customers entered their restaurants after seeing an ad with Quick Service Restaurants Visits (QSRVs).

We efficiently drove restaurant visits, reducing our cost per QSRV by 65% from Dec to Jan. Over the course of three months (December, January and March) we were able to generate: