Toyota Regional Dealer Association (Tier 2)
Registered Showroom Visits® (RSV)
Demand Local® partnered with a regional Toyota dealer association to influence showroom visits from the Spanish speaking in-market auto shoppers in their DMA.
The association displayed Spanish messaging on mobile sites and apps that indexed highly with Spanish speaking consumers.
We ran 320×50, 300×250 and 728×90 dynamic banners where the 320×50 yielded 67% of the total RSVs.