Toyota Regional Dealer Association (Tier 2)

Registered Showroom Visits® (RSV)

Strategy

Demand Local® partnered with a regional Toyota dealer association to influence showroom visits from the Spanish speaking in-market auto shoppers in their DMA.

The association displayed Spanish messaging on mobile sites and apps that indexed highly with Spanish speaking consumers.

We ran 320×50, 300×250 and 728×90 dynamic banners where the 320×50 yielded 67% of the total RSVs.

 

Z

146

Total RSVs

$78.60

Per RSV

0.84%

Peak CTR

3,898

Clicks

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