Facebook Dynamic Inventory Retargeting
Reach your audience when and where they are most engaged.
Reach more customers
Display dynamic inventory banners to Facebook users who have previously visited the dealers’ site.
Carousel inventory banners with images of vehicles previously viewed on the dealers’ site along with similar vehicles the user can scroll through from left to right.
Banners will appear in newsfeed of both mobile and desktop Facebook platforms as well as the sponsored section of the desktop platform.
Dynamic inventory ads helped us connect our client’s large inventory to each unique car shopper with relevant and timely inventory ads.
We’re seeing strong results, including a 200% increase in click through rate, compared with other mobile display advertising.
What we need
Automatically promote the most relevant items from your product inventory for real business results.
Inventory feed / product catalog
(include product ID, name, description, landing page URL, image URL)
Pixel to be placed on the VDP pages
Access to dealer’s Facebook account