Honda Regional Dealership Association
Registered Showroom Visits® (RSV)Strategy
Demand Local® partnered with a nine store regional Honda dealer association to influence showroom visits from competing auto retailers in their DMA.
The association Geo-Conquested and Geo-Retargeted a total of 88 competing dealers, Asian and domestic brands.
We ran 320×50, 300×250 and 728×90 dynamic banners where the 320×50 yielded 76% of the total RSVs. 81% of the total site visits were first-time site visitors.
254
Total RSVs
$35.43
Per RSV
0.63%
Peak CTR
2,186
Clicks
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