With recent data showing that millennials will make up 25% of the U.S car market in 2015, you can expect to see many car companies targeting ads to this audience. But millennials don’t like traditional ads.
This younger crowd is watching less TV and opting instead to view their entertainment on a mobile device, the majority of which are viewing on a small screen, such as a cell phone. They consume content on these platforms in relatively short bursts of time (under ten minutes). This, combined with the fact that traditional advertisements aren’t resonating with millennials, can leave one wondering what the best way to reach this audience is.
Enter mobile video advertising.
Mobile video accounted for the majority (55%) of mobile data traffic at the end of 2014. It is predicted that by 2019, it will grow to a staggering 75% of all content on mobile devices. And if any further evidence is needed to show the importance of mobile video, look at Facebook’s recent earnings report. Of the fourth quarter ad revenue, which was almost $3.6 billion, a whopping 70% was from mobile.
If you haven’t leveraged mobile video advertising, now’s the time to start.