Update Your Mobile Strategy With Location Based Advertising


Imagine targeting an automotive shopper while they are sitting at a competing dealership, presenting them with an offer they couldn’t refuse. We already know millennials are researching nearby deals and prices throughout the automotive buying process, and a better deal could get them on your lot.

Location-based mobile advertising will be a game-changer for a lot of retailers. According to a new Technavio report, it’s gaining popularity – especially as the use of GPS-enabled devices continues to grow.

The report also examined how the growing use of social networking sites, such as Facebook and Twitter, is leading to increased adoption as users share location information via these mobile platforms.

While you may be able to hit the proper location for your advertising efforts, it’s equally important to target the right audience with the right messaging once they are there. For automotive dealers, capturing someone actively looking for a new car, with enticing messaging, while they are at a competing dealers’ site could be the sweet spot.

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