Natalie Goldsmith

Director of Business Operations

At Demand Local

Natalie joined Demand Local in February of 2017 as the Executive Assistant to the two co-founders, Ray and Mike. Since then, she’s transitioned into more of a leadership role as our Director of Business Operations.


Prior to Demand Local, Natalie worked as a household manager for a prominent family in San Francisco. There, she maintained multiple properties and offices, managed the family’s business and personal finance, planned personal and business events, and managed 20 other staff members. Before working in the household industry, Natalie worked for Triage Consulting Group, auditing hospital accounts.


Natalie grew up in sunny San Diego, venturing north to Cal Poly San Luis Obispo for her BS in Business Administration. From there, Natalie moved further north to San Francisco, where she currently resides.

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