Multicultural Marketing: How to Get It Right

Multicultural Marketing: How to Get It Right

Understanding multicultural audiences requires more than just a general statement of inclusion. Marketers need to embrace the shift and begin examining how to reach more diverse groups of people through their marketing. The demographics of the U.S. continue to change...
The Privacy and Personalization Paradox

The Privacy and Personalization Paradox

Modern technology has created a problematic paradox for marketers today. Customers want personalized experiences, but they also want their data to be kept under wraps. So how can a marketer adhere to privacy laws without sacrificing the client experience? The answer...