Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.
Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.
CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.
Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.
Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.