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Challenges and Opportunities in CTV for Marketers

Challenges and Opportunities in CTV for Marketers

by Demand Local | Nov 1, 2019 | Connected TV Advertising

Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.

What You Need to Know About Measuring Success in CTV

What You Need to Know About Measuring Success in CTV

by Demand Local | Oct 13, 2019 | Connected TV Advertising

Advertisers are eagerly looking to establish effective methods for measuring the impact of their efforts.

CTV Strategies & Tactics for Automotive

CTV Strategies & Tactics for Automotive

by Demand Local | Oct 1, 2019 | Connected TV Advertising

CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.

CTV + Automotive: A Love Story

CTV + Automotive: A Love Story

by Christian Ferrer | Sep 16, 2019 | Connected TV Advertising

Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.

CTV Ads Technological Landscape & Capabilities

CTV Ads Technological Landscape & Capabilities

by Demand Local | Sep 1, 2019 | Other

Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.

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