Imagine targeting an automotive shopper while they are sitting at a competing dealership, presenting them with an offer they couldn’t refuse.
In a recent study conducted by the automotive website Edmunds.com, it was found that mobile users are, indeed, serious shoppers.
Not converting ads from Flash to the recommended HTML5 would result in ads either not viewed at all, or viewed at a sub-optimal level.
Microsoft’s recent release of Windows 10 could be a big win for Bing, according to Bing Ads General Manager, David Pann.
Mobile video accounted for the majority (55%) of mobile data traffic at the end of 2014. By 2019, it will grow to a staggering 75%!
With automotive sales rising and a successful North American International Auto Show recently wrapping up in Detroit, it seems that the automotive industry is back on the upward trend after some rocky years.
In a surprising turn of events, Volkswagen’s Golf has taken the Car of the Year award over Ford’s re-designed 2015 Mustang and the Hyundai Genesis.
It refers to web traffic that, up until recently, hasn’t been able to be tracked by traditional web analytics software – this includes– links sent over email, messaging apps and some mobile applications.
While some dealers are skeptical about the future of online car sales, Volvo has assured that any sales made online would still go through dealerships.