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Automotive Advertising

Unleash the full potential of customer-data for Dealerships

Data is everywhere online today, and though it can be difficult to measure, it’s believed that more than 2.5 quintillion bytes are generated per day. Modern technology has created an abundance of information, but many auto dealership marketing strategies are still struggling to understand how to really leverage it. If you’re an auto dealership wondering […]

Sep 27, 2021 · Demand LocalRead the post
Demand Local

Improving Efficiency and Conversion with Dynamic Inventory Display Advertising

When it comes to marketing effectively, it’s all about relevancy. The more personalized and relevant your ad message is, the more effective it will be. Dynamic advertising automatically creates ads that display available inventory. By showing daily live inventory, you can make sure you are showcasing the most up-to-date products. This prevents wasting ad dollars […]

Aug 23, 2021 · Demand LocalRead the post
Demand Local

Benefits of Dynamic Creative Optimizations

When it comes to engaging customers online, businesses obviously want to find the most effective way to promote their products to those most likely to be interested in their service offerings.  One study by Salesforce found that 59 percent of customers have the expectation that brands will customize ads for them, and more than three-quarters […]

Jul 26, 2021 · Demand LocalRead the post
Dynamic Display

Challenges in Traditional Display Advertising

It’s no secret that the performance of standard display advertising tactics have been declining over the years.

Jul 12, 2021 · Demand LocalRead the post
Legacy

Game-Changing Tips: Why Now Is the Right Time for Dealers to Rework Their Messaging

There’s no debating the biggest challenge for dealers right now. All over the country, dealers are asking themselves how they can adjust marketing to bring in more revenue and entice car-buyers. The good news is that the inventory dealers do have (or could acquire) will be all the more coveted by buyers this summer. And […]

Jun 21, 2021 · Demand LocalRead the post
Legacy

How Auto Dealers Can Adjust Marketing Strategies When Inventory Is Low

There’s no denying the shortage in inventory these days. Between the global chip supply shortage affecting new cars getting manufactured, and the fiery hot used car market spiking up prices, many dealers are working with a mere fraction of what they’re used to. The good news is that buyers are still motivated to close the […]

Jun 1, 2021 · Demand LocalRead the post
Legacy

What should be in your marketing reporting?

With the right set of reporting, you can effectively influence campaigns toward positive growth.

May 17, 2021 · Demand LocalRead the post
Automotive Advertising

Lower-Funnel Marketing for Lead Generation

The lower-funnel is the result of all your marketing efforts, the fruits of your labor. This is where the warmest set of leads reside. They are very close to purchase and are on the verge of converting, but they are also being targeted by your competitors. Obviously, the main aim of generating traffic and leads […]

May 3, 2021 · Demand LocalRead the post
Automotive Advertising

Geofencing & Retargeting strategies to nurture mid-funnel audience

The mid-funnel is often the most neglected phase in the marketing funnel.

Apr 19, 2021 · Demand LocalRead the post
Automotive Advertising

An effective approach to attracting high-intent car-buyers in your locality

Whether it's an automotive agency or a dealership that runs SEM in-house, owners have to nail local targeting with better search tactics.

Apr 5, 2021 · Demand LocalRead the post
Automotive Advertising

Why take a full-funnel approach for automotive marketing?

Exploring a full-funnel strategy across different channels allows you to reach your customers using multiple touchpoints.

Mar 22, 2021 · Demand LocalRead the post
Automotive Advertising

A Look at the Modern Car Buyer’s Journey: Start to Finish

Driving sales starts with knowing your customer and what they’re looking for. No matter who you’re marketing to, there are some commonalities that apply to nearly every buyer.

Mar 8, 2021 · Demand LocalRead the post

Drive sales faster with real-time ads that hit the mark

Connect your customer data, run the media and see which ads reached the people who bought.

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