San Francisco, CA — Dec. 5, 2025 — Demand Local, a leader in omnichannel advertising and sales-driven media solutions, today announced its official certification with Innovid, across Connected TV (CTV), Audio, Display and Digital-Out-Of-Home (DOOH) . This certification strengthens Demand Local’s already powerful advertising offering and unlocks an expanded set of capabilities for advertising agencies and the automotive industry.
“Demand Local has always been committed to delivering high-performance campaigns that directly tie media investment to sales outcomes,” said Brian Schrader, Chief Product Officer at Demand Local. “Our certification with Innovid positions us as a strategic partner capable of navigating the complexities of the current advertising ecosystem, particularly within the Mediaocean framework.”
Through the Innovid partnership and certification, Demand Local will now offer partners:
True Omnichannel Workflow: Certified expertise in leveraging Innovid’s seamless integration with Mediaocean’s core systems (Prisma) across all programmatic and digital channels. This guarantees an end-to-end workflow—from planning and execution to the financial reconciliation of large-scale campaigns.
Unbiased, Converged TV Expertise: In a market demanding transparency, the certified Demand Local team delivers MRC-accredited, independent measurement (InnovidXP). This provides a trustworthy source of truth on campaign performance, showing true incremental reach and deduplicated frequency.
Innovation at Global Scale: The proficiency in ad serving and Dynamic Creative Optimization (DCO) ensures Demand Local can execute the most complex, AI-driven, and highly personalized creative strategies across every screen—from the living room (CTV) to the sidewalk (DOOH). This guarantees advertisers are delivering the most relevant engaging ad experiences to their audiences at the right place and time.
This certification deepens Demand Local’s commitment to delivering an omnichannel, closed-loop advertising solution backed by accurate shopper data and transparent performance insights. Along with a unified view of their customers’ journeys, partners can expect richer creative formats with the strongest targeting for campaigns optimized against real world outcomes.