Comprehensive benchmark data compiled from Cox Automotive, Foureyes, HubSpot, J.D. Power, McKinsey, Car Wars, and IAB research published between 2017 and 2026. Appointment setting and show rate statistics for car dealerships point to the same conclusion in 2026:...
YouTube is now a primary automotive discovery channel because it combines mass reach, shopping research behavior, and measurable post-view action. Pew Research Center reports that 85% of U.S. adults use YouTube, Google says shoppers watched more than 35 billion hours...
These TikTok automotive marketing statistics for car dealers in 2026 show that TikTok has meaningful reach and review behavior among U.S. users, while some automotive case studies report lead-efficiency gains. Available research suggests TikTok contributes to...
Comprehensive benchmarks compiled from current Cox Automotive digital retailing and car buyer journey research. Digital Retailing and Online Car Buying Statistics in 2026 show how much of the vehicle purchase journey buyers want online. They also show where dealers...
F&I product marketing statistics for dealers show that protection-product demand is holding up, but digital finance execution still trails shopper expectations. For agencies and dealer groups running omnichannel ad solutions, the current benchmark set points to a...
