The short answer
A Kia dealership with more than 30 EV9s unsold after 90 days sold more than 12 of them in a 90-day campaign. LinkOne powered VIN-specific dynamic display and connected TV, aimed at likely EV buyers and at shoppers already looking at the dealer's EVs.
Reporting matched EV9 buyers to ad exposure during the campaign. That is an attribution measure, not a measure of incremental lift.
How do you sell EVs that have sat on the lot for 90 days?
Aging inventory is one of the most persistent problems a dealership has. This one had more than 30 EV9s that had been unsold for over 90 days, a costly bottleneck.
The EV9s were hard to sell because of the dealer's location, a saturated EV market and recent news about poor EV performance in cold weather. The store needed advertising that reached the right buyers and showed them those exact vehicles, without wasting budget.
Before Demand Local
- More than 30 Kia EV9s unsold after 90 days on the lot.
- A location and a saturated EV market working against the sale.
- Buyer hesitation after news coverage of poor EV performance in cold weather.
Which channels moved the aged EV9s?
- 01Show the actual vehiclesDynamic display and connected TV ads featured the in-stock EV9s, with real-time updates and VIN-specific targeting, so shoppers saw cars they could buy now.
- 02Reach likely EV buyersFirst-party data on past EV buyers, retargeting of shoppers who had looked at EV inventory, third-party EV audiences, and people who had recently viewed the dealer's EV pages.
- 03Verify the salesLinkOne reporting matched buyers to ad exposure and tied purchases to ad impressions.
Did the aged stock move?
- More than 12 EV9s sold during the 90-day campaign, all from stock that had been on the lot for over 90 days.
- Budget went to high-value audiences instead of broad reach.
- Reporting confirmed that customers who bought EV9s had seen the ads during the campaign.
Questions about this case study
- How many aged EV9s did the dealership sell?
- More than 12 Kia EV9s that had been on the lot for over 90 days sold during a 90-day campaign, out of more than 30 aged EV9s in stock. The campaign used VIN-specific dynamic display and connected TV.
- Can you connect display ads to vehicle sales?
- With your DMS connected, LinkOne matches sales records to available ad exposure data. See which buyers saw your display ads before purchasing and which vehicles they bought.
- Which channels can dealers activate?
- Supported channels include CTV, digital out of home, streaming audio, online video, display and search, with activation through platforms such as Meta, Google, Amazon and The Trade Desk. We build the channel plan around your market, inventory and sales goals.
