The short answer
In August 2025 a Chevrolet dealer spent $20,000 on CTV, streaming audio, digital out of home and dynamic display, and LinkOne tied that media to $1.41M in influenced revenue, a 70x return on ad spend. 41 of the dealer’s 119 sales (34.5%) and 126 of 477 leads (26.4%) were verified as ad-exposed.
$1.41M
influenced revenue
70x
return on ad spend
34.5%
of sales saw the ads (41 of 119)
5,190
visitors attributed
Influenced revenue is an attribution measure. Delivery: August 1 to 31, 2025.
The challenge
Which impressions actually sold cars?
The dealer was running CTV and display with no line of sight from ad exposure to actual vehicle sales. It could count clicks. It couldn’t count the cars those ads helped sell.
Before Demand Local
- CTV and display running with no line of sight from ad exposure to actual vehicle sales.
- Reporting that counted clicks, which don’t close deals.
The solution
How did LinkOne tie impressions to sales?
- 01Run the media983K impressions in August 2025: 188K on CTV, 171K on streaming audio, 207K on DOOH and 418K on dynamic display, at a $20.34 eCPM.
- 02Match the identityUID2 and TDID identity resolution matched exposed shoppers to the dealer’s DMS and CRM records.
- 03Verify the saleEvery exposed visitor was tracked through to a lead and a sold vehicle, down to VIN, email and deal ID.
The results
What did one month of media return?
- $1.41M in influenced revenue on $20,000 in spend, a 70x return on ad spend.
- 41 of 119 sales (34.5%) came from shoppers who saw the ads.
- 126 of 477 leads (26.4%) were verified as ad-exposed.
- 5,190 site visitors attributed to the campaign.
- A 49-day average path from first impression to sale.
The results
What does a verified path to sale look like?
- 2025 Chevrolet Tahoe: Fox CTV ad on July 6, Yahoo display on July 19, Fox News on mobile on August 17, a lead on August 23, sold on August 28.
- 2025 Chevrolet Traverse: TubiTV CTV on March 11, Roku CTV on May 14, TubiTV CTV on July 15, a lead on August 20, sold on August 22.
FAQ
Questions about this case study
- What results did the Chevrolet dealer get from LinkOne attribution?
- In August 2025, $20,000 of CTV, streaming audio, DOOH and dynamic display was tied to $1.41M in influenced revenue, a 70x return on ad spend. 41 of 119 sales (34.5%) and 126 of 477 leads (26.4%) were verified as ad-exposed, and 5,190 visitors were attributed.
- How does LinkOne connect ads to vehicle sales?
- LinkOne matches the buyers in your DMS or sales file to their ad exposure, then identifies the vehicles they purchased. You can see which campaigns reached those buyers, even without an ad click.
- When will we see sales matchback?
- We connect your authorized CRM and DMS data, then match sales as shoppers complete their purchases. In the Chevrolet dealer case study, the average path from first impression to sale was 49 days. Review results after month two and again in month three as more sales become available.
