The short answer
Nissan of Orange Park in Jacksonville, Florida booked 72 appointments and 73 leads from one two-week Meta Sales Event on a $10,000 budget, June 23 to July 6, 2025. Shoppers messaged the store from Facebook and Instagram ads, and Demand Local’s BDC team turned those conversations into appointments.
72
appointments
73
leads
274
messages from shoppers
$10,000
event budget
Results from one two-week event, June 23 to July 6, 2025.
The challenge
Do Meta Sales Events keep working month after month?
Dealers who run Meta Sales Events every month worry that results will fade, or swing too widely from one event to the next.
Orange Park’s data shows what happens when you hold the schedule: engagement, leads and appointments stay steady.
Before Demand Local
- A common worry with monthly events: results fade, or swing widely from one event to the next.
- Shopper messages that need a fast, human reply before they turn into appointments.
The solution
How did Nissan of Orange Park run the event?
- 01Open a conversationMeta Sales Event campaigns start a real-time chat instead of sending shoppers to a landing page or form.
- 02Answer every messageOur BDC team turns shopper conversations into booked appointments.
- 03Repeat on scheduleThe store runs the next event on the same steady rhythm, so each month builds on the last.
The results
What did one two-week event produce?
- 274 messages from shoppers.
- 73 leads and 72 booked appointments.
- 2,991 clicks from 226,403 impressions, a 1.32% click-through rate, reaching 48,690 people.
- Engagement, leads and appointments that stay steady across repeat events.
“Demand Local’s Facebook Events keep delivering — packed appointment schedules, quality leads, busy showrooms, and strong sales every time.”
FAQ
Questions about this case study
- What results did Nissan of Orange Park get from its Meta Sales Event?
- One two-week event, June 23 to July 6, 2025, on a $10,000 budget produced 274 messages from shoppers, 73 leads and 72 booked appointments.
- What is a Meta Sales Event?
- A dealership sales event promoted with Facebook and Instagram ads that open a Messenger conversation, where buyers can ask questions and take the next step. Demand Local's BDC team qualifies leads, answers questions and books appointments.
- Can you work with our existing CRM and DMS?
- Yes. We connect to supported CRM and DMS systems through DealerVault or a direct integration. Once you authorize access, we use those records to build audiences and measure sales. You retain ownership of your data and customer relationships.
