The short answer
Nissan of Thousand Oaks was selling fewer than 10 cars a month in January 2025. Running Facebook inventory ads, dynamic display, Google vehicle listing ads, search and Meta Sales Events with Demand Local, it reached an additional 50 sales a month and signed its Infiniti store in May 2025.
Under 10
cars a month in January 2025
+50
additional sales per month
3 weeks
of Meta Sales Events a month by May
2
stores signed, Nissan and Infiniti
The challenge
How do you grow a store selling fewer than 10 cars a month?
When the dealer asked for marketing help, the store was selling fewer than 10 cars a month. The plan had to fit the team it had: a store without the staff to chase every online lead.
Before Demand Local
- Fewer than 10 cars sold a month.
- Facebook lead campaigns the team didn’t have the staff to answer and nurture to appointments.
The solution
What changed, month by month?
- 01JanuaryFacebook dynamic inventory lead ads in English and Spanish, dynamic display, Google vehicle listing ads and LinkOne.
- 02FebruaryThe team couldn’t keep up with Facebook leads, so the inventory ads switched to driving website traffic and search was added.
- 03MarchTo bring shoppers into the store right away, the dealer ran its first Meta Sales Event, a Triple Zero Event.
- 04April to MayMeta Sales Events ran two weeks a month, growing to three weeks a month by May.
The results
What did seven months produce?
- Sales grew month over month, reaching an additional 50 sales a month.
- More website traffic once the inventory ads moved from leads to site visits.
- The dealer signed its Infiniti store in May 2025.
FAQ
Questions about this case study
- What results did Nissan of Thousand Oaks get?
- The store went from fewer than 10 cars a month in January 2025 to an additional 50 sales a month, with growth every month, and signed its Infiniti store with Demand Local in May 2025.
- What is a Meta Sales Event?
- A dealership sales event promoted with Facebook and Instagram ads that open a Messenger conversation, where buyers can ask questions and take the next step. Demand Local's BDC team qualifies leads, answers questions and books appointments.
- Can you work with our existing CRM and DMS?
- Yes. We connect to supported CRM and DMS systems through DealerVault or a direct integration. Once you authorize access, we use those records to build audiences and measure sales. You retain ownership of your data and customer relationships.
