The short answer
Airstream Charlotte in Monroe, North Carolina sold 110 travel trailers in 2024. LinkOne Data attributed 76 of those sales to the dealership's media, a 69% influenced rate, and tracked 691 conversions from calls, chats and lead forms.
The influenced rate is an attribution measure: attributed sales as a share of total 2024 sales. It is not a measure of incremental lift.
What did Airstream Charlotte need to fix?
Airstream Charlotte brings more than 40 years of RV industry experience and is known for its customer service and its range of new, used and custom-trimmed Airstream travel trailers.
It needed campaigns that reached high-intent buyers and showed what was actually on the lot, and it needed to know which media channels were selling trailers.
Before Demand Local
- No clear view of which media channels led to conversions and unit sales.
- Trouble reaching high-intent buyers for new, used and custom Airstream models.
- Campaigns that didn't reflect real-time inventory, so buyers missed what was on the lot.
How did LinkOne Data help an RV dealer?
- 01Attribute every channelLinkOne Data showed channel performance down to click-to-calls, click-to-chats and lead forms, with inventory attribution reports tied to unit sales.
- 02Fund what performsSpend moved to the channels driving forms, chats and calls, based on how the channels worked together.
- 03Advertise the live inventoryDynamic campaigns showed real-time inventory of new, used and custom models, so buyers always saw accurate listings.
- 04Report in the openTransparent reporting gave the dealership clear recommendations to act on against its sales goals.
What did the dealership see in 2024?
- 691 tracked conversions from click-to-calls, lead forms and click-to-chats.
- 110 units sold in 2024, 76 of them attributed to media: a 69% influenced rate.
- A clear view of how each media channel contributed to unit sales.
- More relevant campaigns, with real-time inventory improving buyer engagement.
Why did Airstream Charlotte choose Demand Local?
For a boutique approach, advanced ad tech and transparent reporting, with a focus on precision and performance that scales as the dealership grows.
Questions about this case study
- What results did Airstream Charlotte get?
- In 2024, LinkOne Data tracked 691 conversions and attributed 76 of the dealership's 110 unit sales to its media, a 69% influenced rate.
- How does LinkOne connect ads to vehicle sales?
- LinkOne matches the buyers in your DMS or sales file to their ad exposure, then identifies the vehicles they purchased. You can see which campaigns reached those buyers, even without an ad click.
- What if our DMS can't be connected?
- A vehicle sales file can support sales matchback when a direct DMS connection isn't available. Without a DMS connection or sales file, you can still run campaigns and receive standard reporting, but we can't verify vehicle sales against ad exposure. We'll confirm your options during setup.
