The short answer
Jim Hudson Toyota of Sumter, a small-market dealer in South Carolina, used its CRM and DMS data in LinkOne to build high-intent audiences and lookalikes for dynamic display, banners, online video, digital audio and CTV. 100% of verified sales and verified leads came from shoppers new to the dealership.
100%
of verified sales from net-new customers
100%
of verified leads new to the dealership
148
sold vehicles marketed during the campaign
5
programmatic channels
The challenge
How does a small-market dealer reach beyond its current customers?
The dealership needed to scale beyond its current audience and improve attribution. It couldn’t see which media tactics were driving real leads and sales, and it needed a plan that would both expand reach and prove results.
Before Demand Local
- Reach limited to the dealership’s existing audience.
- No clear view of which media tactics drove real leads and sales.
The solution
How did the campaign use the dealer’s own data?
- 01Build from first-party dataThe dealer’s CRM and DMS data in LinkOne became high-intent audiences and lookalikes of its best customers.
- 02Run a balanced mixDynamic display, banners, online video, digital audio and CTV reached new shoppers who looked like those customers.
- 03Verify with matchbackMatchback reporting confirmed which leads and sales came from shoppers who saw the ads.
The results
What did matchback show?
- 100% of verified sales came from net-new customers.
- 100% of verified leads were also new to the dealership.
- 148 sold vehicles were marketed during the campaign, keeping proven-demand inventory in front of shoppers.
FAQ
Questions about this case study
- What results did Jim Hudson Toyota of Sumter get?
- Matchback reporting showed that 100% of verified sales and 100% of verified leads came from shoppers new to the dealership, and 148 sold vehicles were marketed during the campaign.
- How does LinkOne connect ads to vehicle sales?
- LinkOne matches the buyers in your DMS or sales file to their ad exposure, then identifies the vehicles they purchased. You can see which campaigns reached those buyers, even without an ad click.
- What if our DMS can't be connected?
- A vehicle sales file can support sales matchback when a direct DMS connection isn't available. Without a DMS connection or sales file, you can still run campaigns and receive standard reporting, but we can't verify vehicle sales against ad exposure. We'll confirm your options during setup.
