The short answer
An oil change and lube operator matched 822 in-store transactions to customers who saw its Meta ads during an eight-week, $100,000 program. Cost per coupon fell from $220 to $296 in week one to $18 to $21 by week eight.
Influenced revenue is an attribution measure, not a measure of incremental lift.
Did the Meta ads bring cars into the bay?
An oil change and lube operator needed to know how its Meta campaigns connected to actual service visits. Demand Local linked ad exposure, coupon activity and in-store transactions, giving the team a way to measure results and improve performance during the campaign.
Before Demand Local
- Reporting that stopped at the click.
- No way to tie ad spend to repair orders or in-store revenue.
- Week-one cost per coupon of $220 to $296 across the brands.
How we connected the campaign
We sent drivers to offer-specific landing pages, connected coupon activity to the operator's CRM and Snowflake data warehouse, and returned offline conversions to Meta. Structured creative testing helped the team identify stronger ads and offers as results came in.
What the program reported
- 822 matched in-store transactions tied to customers exposed to the ads.
- $88,676 in Meta-matched in-store revenue.
- 2,500 coupon redemptions and $260,679 in CRM-tracked redemption revenue.
- Approximately $349,000 in total influenced revenue reported on $100,000 in spend.
- An 85–92% email match rate for the offline conversion connection.
- Two measurement paths, Meta-matched sales and CRM-tracked redemptions, checked against each other.
Cost per coupon fell 92–93 percent
Week-one cost per coupon ranged from $220 to $296 across the brands. By week eight, it was $18 to $21. The campaign improved while it was still running, giving the operator a stronger foundation for the next round of media.
Questions about this case study
- What results did the oil change operator get?
- In eight weeks on $100,000 of spend, the program reported 822 matched in-store transactions, $88,676 in Meta-matched in-store revenue, 2,500 coupon redemptions and $260,679 in CRM-tracked redemption revenue. Cost per coupon fell 92 to 93 percent.
- How do you measure a sale that happens offline?
- We use the transaction records in your CRM or point-of-sale system to identify customers who saw your ads before they purchased. Coupon redemption records add another view of how an offer performed in store.
- What does matchback mean?
- Matchback compares your sales records with advertising exposure. It shows which buyers saw your ads before they came in, including customers who never clicked. That connects campaign reporting to actual transactions.
