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Demand Local

Finding the right Geofencing Partner

Geofencing is a way to stand out for your competition and exploit marketing channels they may be ignoring.

Feb 3, 2020 · Demand LocalRead the post

Demand Local

Ethics in Geofencing: Post GDPR & CCPA

Consumers are becoming more aware of privacy concerns when it comes to how companies handle their data.

Jan 13, 2020 · Demand LocalRead the post

Automotive Advertising

Certain Verticals benefit more from Geofencing

The potential of Geofencing Marketing to deliver contextually and geographically relevant marketing messages is simply incredible. It's a powerful tool for businesses. There are some verticals, however, that will benefit more than others.

Jan 3, 2020 · Demand LocalRead the post

Demand Local

7 Reasons Why Mobile Geo Conquesting Marketing Works

Geo Conquesting is a cost-effective tactic in the mobile advertising sphere. It utilizes location-based ads to direct potential customers to your business.

Dec 12, 2019 · Demand LocalRead the post

CTV & OTT

Future of Connected TV Advertising: What’s in it for 2020?

There's no doubt that Connected TV Advertising in the future will be even deeper and richer immersive experience.

Nov 18, 2019 · Demand LocalRead the post

CTV & OTT

Challenges and Opportunities in CTV for Marketers

Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.

Nov 1, 2019 · Demand LocalRead the post

CTV & OTT

What You Need to Know About Measuring Success in CTV

As Connected TV & OTT disrupts the way we view broadcast and new forms of video programming, advertisers are eagerly looking to establish effective methods for targeting those coveted potential consumers and measuring the impact of their efforts.

Oct 13, 2019 · Demand LocalRead the post

CTV & OTT

CTV Strategies & Tactics for Automotive

CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.

Oct 1, 2019 · Demand LocalRead the post

CTV & OTT

CTV Ads Technological Landscape & Capabilities

Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.

Sep 1, 2019 · Demand LocalRead the post

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