CTV & OTT

Posts about tips, news, or the experience of users with our CTV & OTT Service at Demand Local

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Digital Marketing Strategies for QSR Success

QSR marketing needs to be ready with digital strategies to speak to customers across various devices. We'll look at the proven strategies you can use to increase your conversions no matter where you are.

Sep 16, 2020 · Demand LocalRead the post

CTV & OTT

What Advertising Agencies Should Know About Amazon’s Reach (Both Now and Post-Pandemic)

It’s been more than a couple of months since America implemented SIP, which almost brought the Auto Industry to a complete halt.

Jun 22, 2020 · Christian FerrerRead the post

CTV & OTT

Future of Connected TV Advertising: What’s in it for 2020?

There's no doubt that Connected TV Advertising in the future will be even deeper and richer immersive experience.

Nov 18, 2019 · Demand LocalRead the post

CTV & OTT

Challenges and Opportunities in CTV for Marketers

Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.

Nov 1, 2019 · Demand LocalRead the post

CTV & OTT

What You Need to Know About Measuring Success in CTV

As Connected TV & OTT disrupts the way we view broadcast and new forms of video programming, advertisers are eagerly looking to establish effective methods for targeting those coveted potential consumers and measuring the impact of their efforts.

Oct 13, 2019 · Demand LocalRead the post

CTV & OTT

CTV Strategies & Tactics for Automotive

CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.

Oct 1, 2019 · Demand LocalRead the post

Automotive Advertising

CTV + Automotive: A Love Story

Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.

Sep 16, 2019 · Christian FerrerRead the post

CTV & OTT

CTV Ads Technological Landscape & Capabilities

Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.

Sep 1, 2019 · Demand LocalRead the post

CTV & OTT

Difference between CTV & OTT

Differences between OTT & Connected TV Advertising are crucial for advertising and marketing. CTV refers to the device that OTT streaming service runs on.

Aug 12, 2019 · Ray BhatiaRead the post

CTV & OTT

The Foundation of Connected TV Ads

In the past few years, the Advertising industry has seen a sharp rise in Connected TV Ads being adopted as one of the primary channels for marketing.

Aug 1, 2019 · Mike MachadoRead the post

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