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CTV & OTT

Challenges and Opportunities in CTV for Marketers

Challenges in Connected TV Marketing explains why its ubiquity is not quite there yet.

Nov 1, 2019 · Demand LocalRead the post

CTV & OTT

What You Need to Know About Measuring Success in CTV

As Connected TV & OTT disrupts the way we view broadcast and new forms of video programming, advertisers are eagerly looking to establish effective methods for targeting those coveted potential consumers and measuring the impact of their efforts.

Oct 13, 2019 · Demand LocalRead the post

CTV & OTT

CTV Strategies & Tactics for Automotive

CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.

Oct 1, 2019 · Demand LocalRead the post

Automotive Advertising

CTV + Automotive: A Love Story

Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.

Sep 16, 2019 · Christian FerrerRead the post

CTV & OTT

CTV Ads Technological Landscape & Capabilities

Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.

Sep 1, 2019 · Demand LocalRead the post

CTV & OTT

Difference between CTV & OTT

Differences between OTT & Connected TV Advertising are crucial for advertising and marketing. CTV refers to the device that OTT streaming service runs on.

Aug 12, 2019 · Ray BhatiaRead the post

CTV & OTT

The Foundation of Connected TV Ads

In the past few years, the Advertising industry has seen a sharp rise in Connected TV Ads being adopted as one of the primary channels for marketing.

Aug 1, 2019 · Mike MachadoRead the post

Demand Local

Free Tools To Dominate Your Competition (And How To Use Them)

Read this blog and make sure to take advantage of the tools Google provides to bolster your position in search results.

Feb 28, 2017 · Robert SchackRead the post

Demand Local

Audience Targeting For Automotive Digital Marketing

Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.

Feb 18, 2017 · Alysse GuitarRead the post

Demand Local

Importance of Landing Page Optimization in Mobile Marketing

72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.

Feb 11, 2017 · Alysse GuitarRead the post

Automotive Advertising

Unleash the Secret Advertising Play of the Auto Industry

A Super Bowl ad may not be a reality for you, but you can still score a touchdown by utilizing free content to make your ads effective & memorable.

Dec 31, 2016 · Robert SchackRead the post

Demand Local

Advertise Now to Have Yourself a Merry, Major Week After Christmas

Time your advertising right, emphasize choice, urgency & hit your consumers on the go. Feel the positive effects well into the next year.

Dec 1, 2016 · Robert SchackRead the post

Drive sales faster with real-time ads that hit the mark

Connect your customer data, run the media and see which ads reached the people who bought.

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