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Shedding Light on Dark Social

It refers to web traffic that, up until recently, hasn't been able to be tracked by traditional web analytics software – this includes– links sent over email, messaging apps and some mobile applications.

Jan 9, 2015 · Catherine EvansRead the post

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One-Click Car Shopping: The Future of Online Automotive Sales

While some dealers are skeptical about the future of online car sales, Volvo has assured that any sales made online would still go through dealerships.

Dec 23, 2014 · Catherine EvansRead the post

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Wrapping Up a Redesign Project

Just remember that the web is constantly changing and your website will need minor tweaks and maintenance.

Dec 12, 2014 · Catherine EvansRead the post

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Three Important Questions To Ask Your Potential Site Redesign Team

It's important to ask the right questions so that you can find the appropriate fit for your company and project.

Dec 2, 2014 · Catherine EvansRead the post

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The Developer/Designer Conundrum

Finding the right person (or group) isn’t always easy. With so many options, things can start to get a little murky.

Nov 25, 2014 · Catherine EvansRead the post

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Prevent Website Redesign Burnout

In this series, we we will outline the steps to take before, and during, a redesign to keep you sane throughout the process.

Nov 20, 2014 · Catherine EvansRead the post

Automotive Advertising

Generation Why: Selling to Millennial Auto Shoppers

Though millennials aren’t as into car ownership as their parents, they bought more vehicles than the oft-compared Gen Xers this year, which has car dealers clamoring to figure out what makes them tick.

Aug 21, 2014 · Alysse GuitarRead the post

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Mad Marketing: A Beginners’ Guide To Agency Partnerships

Working with an agency or other advertising partners can be very beneficial. You have a team of dedicated, experienced professionals on your side.

Aug 14, 2014 · Alysse GuitarRead the post

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Paid Point of View

Journalism is supposed to be unbiased whereas advertising, by its definition, is completely biased.

Aug 12, 2014 · Alysse GuitarRead the post

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Why Sending Your Digital Media Out Of House Is A Bright Idea

Here are four reasons why you should send your digital media and online marketing out of the house and to the experts.

Aug 6, 2014 · Alysse GuitarRead the post

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Lead the Way: Handling In-Market Leads Like A Pro

While competition is fierce between dealers to earn that coveted sale, a surprising number of in-market leads are slipping through the cracks.

Aug 4, 2014 · Alysse GuitarRead the post

Legacy

Movin On Up: July SAAR Is Positive

Strive to exceed your current dealership goals (keeping these projections in mind). Update your marketing strategy to reel in reluctant customers or those with loyalty to a competitor.

Jul 25, 2014 · Alysse GuitarRead the post

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