Blog
CTV Strategies & Tactics for Automotive
CTV will take center stage. Now it is more critical than ever for marketers to figure out where and how to bring in this new dominant form of advertising.
CTV + Automotive: A Love Story
Automotive advertisers are turning to Connected TV as it allows you to reach premium audiences cost-effectively.
CTV Ads Technological Landscape & Capabilities
Connected TV advertising uses advanced networking technologies. CTV leverages ad tech such as DAI & SSAI. This allows for precise targeted, context, and relevancy.
Difference between CTV & OTT
Connected TV advertising is similar, but also different in a number of ways. As a marketer, you need to be able to take full advantage of this trend – and CTV & OTT advertising are how you do it.
The Foundation of Connected TV Ads
Nearly 75% of all US households have some type of CTV set up in their homes (a 6% jump from 2017) It’s time to take a serious look at CTV.
Free Tools To Dominate Your Competition (And How To Use Them)
Read this blog and make sure to take advantage of the tools Google provides to bolster your position in search results.
Audience Targeting For Automotive Digital Marketing
Today we have the data and technology to target with extreme accuracy exactly the audience or person you want to reach.
Importance of Landing Page Optimization in Mobile Marketing
72 % of users think mobile-friendly websites are important, yet 96 % have visited a site that doesn’t work well on their device.
Unleash the Secret Advertising Play of the Auto Industry
A Super Bowl ad may not be a reality for you, but you can still score a touchdown by utilizing free content to make your ads effective & memorable.